The Wannabe BCBG Girl Bat-el Miller

Intro/Project Overview BCBG Bon Chic Bon Genre Max Azria

Research Fashion Industry Competitors Fashion Bloggers BCBG Social Media

SWOT Strength: 1.Working at BCBG 2.They already have many social media platforms. 4.As an independent company there is a lot of room for growth 5.Their clothes are easy to promote Weakness: 1.DKNY has three times more 2.followers on their social DKNY already has an established DKNY PR Girl 3.I am not involved with BCBG on a corporate level Time constraint this project Opportunities: 1.Create a new personality for BCBG called “The Wannabe BCBG Girl” 2.To get audience familiar with all the new and exciting things that are going on at BCBG 3.To create a website that showcases BCBG, people who love BCBG, and all that BCBG has to offer Threats: 1.Competition from DKNY 2.Distractions 3.Home life 4.Internet difficulties 5.Weather 6.Time restriction

Project Purpose/Goals Bridge the Gap Increase exposure Gain support Explore new options

Marketing/PR Plan The Avatar The Cover Photo Social Media tools Website components Blogs

The Avatar and Cover Photo

Home Page

Home Page

Become a BCBG Girl

Trends

Blog

Star BCBG Girls

Be Our Guest

Facebook Fan Page

Twitter

Evaluation What I learned What worked What didn’t work What I would change if I had more time