Small Business Brown Bag Series 2018

Basics of Selling on eBay Laura Greenfield eBay PowerSeller Director of Seller Happiness SellHound

Going from Buying to Selling Have you sold on eBay before? Only difference is that eBay requires a payment method on file so you can pay your eBay fees. The advantage of using one account for both buying and selling is that you already may have a FEEDBACK score. The advantage of opening a business account, is building a company brand.

eBay as a Casual Seller or Business? Personal Goals

Register as a business so you can display and market a company name. Company Name - Branding / Your Products eBay user ID – Is your name available? Return Policy New Seller Limits PayPal Holds Business Details

Seller’s Needs Products to sell Reliable internet access Smartphone/Tablet or Digital Camera Computer or Laptop (Recommended) Printer for Making Shipping Labels Space for Inventory Storage/ Inventory System Packing/Shipping Supplies An area for Packing

Jack/Jill of All Trades Seller Lifestyle Jack/Jill of All Trades Photographer, Treasure Hunter, Wheeler Dealer, Distributor, Environmentalist, Rehomer/Repurposer, Item Rescuer, Fix-it Person, Researcher, Upcycler, Graphic Designer, Listing Writer, Engineer, Appraiser, Customer Service Rep, Feedback Giver, Marketing Guru, Social Media Promoter, Negotiator, Invoicer, Packer, Shipper, Record Keeper, Label Creator, Tax Collector, Tax Filer and all before lunch… Flexible schedule, yet on-call. Ready to answer questions 24-7 Get packages to the Post Office/FedEx

eBay Seller Fees

What goes into an eBay Listing? Photos Title Catalog Match Category Condition Condition Description Item Specifics Description Pricing Weight and Dimensions Handling Time Shipping Method InternationalShipping Buyer Preferences Shipping Cost Return Policy

Photos Best way to showcase your product! Use at least 4 but up to 12 Cell Phone or Camera Good Natural Light Avoid Flash Use a neutral background. White is preferred by marketplaces for Google Shopping. Be sure to include wide shot or full front view as your first photo to appear in searches as your gallery photo Other photos should include close ups of details, labels, barcode Show any flaws or issues

Writing Your Listing Title To get visibility: SEO / eBay Search Try to Maximize Available 80 Characters Most Important Words First Title Case (Capitalize First Letters) What is it? Make Model Other Attributes? Color Size Year Contents Special Keywords for your product

“Create Your Listing” Form Find Product “Create Your Listing” Form Find Product? eBay suggests Product Match Is there a matching catalog product on eBay? Choose Category Enter UPC or “Does Not Apply” Condition: Look at Choices

Item Specifics

Description Describe the item. Provide accurate details. Describing any defects or flaws. Be personable and honest. Use 14 point easy to read mobile-ready font.

Listing Formats: Auction or Fixed or Fixed Price with Best Offer Duration: 3, 5, 7, 10, 30 days or GTC

RESEARCH! Pricing! What’s it worth?

Current Competition & Sold Price

Searching Secret! Finding eBay Price!

Pricing Philosophy Pricing based on competition for quick sale Or Price for the long haul

SHIPPING TIPS Free Shipping isn’t Free to Seller Under 1 Pound? First Class Mail in box or envelope for less than $7 via USPS. It’s based on weight. FREE SUPPLIES FROM USPS- ORDER On-Line Anything that will fit in a Priority Mail Padded Flat Rate Envelope can ship for $7.25, no matter the weight. The Regional A Box is a fabulous deal! Heavier products up to 150 Pounds- UPS ground or FedEx ground. Put in weight and dimensions SHIPPING TIPS Free Shipping isn’t Free to Seller

EVOLVE Is there a market for your products? What is the competition in the marketplace? Find your niche… EVOLVE

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