2015 Membership Survey Results

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Presentation transcript:

2015 Membership Survey Results

Primary Workplace

Reasons for Joining

Reasons for Joining by Age Group

Reasons for NOT Renewing or Joining (Past/Non-Members)

Reasons for NOT Renewing/Joining Comparison (Past/Non-Members)

WSPA Performance

Members Engagement Activities

WSPA Overall Performance A=Advocacy CE=Continuing Education CS=Customer Service E=Events P=Publications W=Website Need to Improve High Performance

Customer Service Rating

Customer Service Rating by Age Groups (Excellent/Very Good)

Events Rating

WSPA Overall Performance A=Advocacy CE=Continuing Education CS=Customer Service E=Events P=Publications W=Website Need to Improve High Performance

Publications Rating

Publications Rating by Age Groups (Excellent/Very Good)

Website Rating

Website Rating by Age Groups (Excellent/Very Good)

CE Rating

CE Rating by Age Groups (Excellent/Very Good)

CE Preferences

Advocacy Rating

Advocacy Rating by Age Groups (Excellent/Very Good)

Advocacy Improvements

Advocacy Improvement Suggestions by Age Groups

Membership Engagement Needs

Member Engagement Needs

Member Engagement Needs by Age Groups

Member Loyalty

Membership Loyalty Recommend Membership Highly Likely Somewhat Likely Not Sure Highly Unlikely Somewhat Unlikely Renew Membership Value Excellent Very Good Good Fair Poor

Member Loyalty by Age Groups (Likely/Excellent/Very Good)

4+ Touchpoints Improve Loyalty

4+ Touchpoints Improve Loyalty

Conclusion

Findings Survey Data Analysis Engagement Events CE Publications/website Phone, email, or social media Advocacy 4+ touchpoints improve retention or loyalty Preference for on-demand and one-day courses with multiple CE Engagement Annual/Convention Annual/Convention CE NDNL Webinars 2+ touchpoints improve retention or loyalty Preference for one-day courses 8+ CE improves retention

Conclusion Reasons for joining: stay informed and support the profession Reasons current or past members do not participate: work demands, family priorities, and convenience Reasons for past members and non-member NOT joining or renewing: cost, value perception, and lack of reimbursements Approximately 1 out of every 4 past members forgot to renew membership Areas of improvement: Accessibility (publications, website, and advocacy) Communications (publication, website, and advocacy) Member participation (advocacy)