2015 Membership Survey Results
Primary Workplace
Reasons for Joining
Reasons for Joining by Age Group
Reasons for NOT Renewing or Joining (Past/Non-Members)
Reasons for NOT Renewing/Joining Comparison (Past/Non-Members)
WSPA Performance
Members Engagement Activities
WSPA Overall Performance A=Advocacy CE=Continuing Education CS=Customer Service E=Events P=Publications W=Website Need to Improve High Performance
Customer Service Rating
Customer Service Rating by Age Groups (Excellent/Very Good)
Events Rating
WSPA Overall Performance A=Advocacy CE=Continuing Education CS=Customer Service E=Events P=Publications W=Website Need to Improve High Performance
Publications Rating
Publications Rating by Age Groups (Excellent/Very Good)
Website Rating
Website Rating by Age Groups (Excellent/Very Good)
CE Rating
CE Rating by Age Groups (Excellent/Very Good)
CE Preferences
Advocacy Rating
Advocacy Rating by Age Groups (Excellent/Very Good)
Advocacy Improvements
Advocacy Improvement Suggestions by Age Groups
Membership Engagement Needs
Member Engagement Needs
Member Engagement Needs by Age Groups
Member Loyalty
Membership Loyalty Recommend Membership Highly Likely Somewhat Likely Not Sure Highly Unlikely Somewhat Unlikely Renew Membership Value Excellent Very Good Good Fair Poor
Member Loyalty by Age Groups (Likely/Excellent/Very Good)
4+ Touchpoints Improve Loyalty
4+ Touchpoints Improve Loyalty
Conclusion
Findings Survey Data Analysis Engagement Events CE Publications/website Phone, email, or social media Advocacy 4+ touchpoints improve retention or loyalty Preference for on-demand and one-day courses with multiple CE Engagement Annual/Convention Annual/Convention CE NDNL Webinars 2+ touchpoints improve retention or loyalty Preference for one-day courses 8+ CE improves retention
Conclusion Reasons for joining: stay informed and support the profession Reasons current or past members do not participate: work demands, family priorities, and convenience Reasons for past members and non-member NOT joining or renewing: cost, value perception, and lack of reimbursements Approximately 1 out of every 4 past members forgot to renew membership Areas of improvement: Accessibility (publications, website, and advocacy) Communications (publication, website, and advocacy) Member participation (advocacy)