Career Clusters Interest Survey After you finish the quiz, complete the Career Clusters Interest Survey. Then read through The Sixteen Career Clusters handout. Students complete career interest survey. Distribute The Sixteen Career Clusters handout. Students record top 3 career clusters based on their interests. Explain: - beginning our employability skills unit - first step in career planning is knowing yourself

Introduction to Business & Marketing Career Planning

Objectives Define the attributes you should know about yourself when analyzing careers. Apply goal setting guidelines to the career planning process. Develop a plan to reach career goals. Distribute note guide.

Understanding the Workplace Jobs vs. Careers Understanding the Workplace

What is a job? Work that people engage in to earn pay Seasonal (i.e. summer or winter job), part-time, full-time

What is a career? Work history of one or more jobs in the same or related fields of interest Each occupation builds on interest, knowledge, training, and experience from other jobs

The Changing Workplace Dynamic Fluctuations in supply & demand of workers due to industrial revolution and advances in technology Shift to a global economy DYNAMIC - Supply/Demand of Workers – industrial revolution of the 20th century, technology age of the 21st century Global economy – no geographic limitations; outsourcing, trade & exchange, e-commerce

Shifting Norms of Employees Baby Boomers Born between 1946 and 1964 Company loyalty

Shifting Norms of Employees Generation X (born between mid-1960’s and early 1980’s) Generation Y (aka Millennials, born between 1980’s and early 2000) Career-switchers Expected to pursue 5-9 different careers in a lifetime

Implications for Workers Need to be adaptable Improve basic skills Develop thinking skills Build personal skills Continuous education Take classes Read books Build a network

The Career Selection Process 1. Conduct a self-assessment. 2. Identify & research possible career choices. 3. Evaluate your choices. 4. Make your decision. 5. Develop a plan. Distribute Career Selection handout.

Lifestyle Goals Desired location Type of housing Cultural environment Relationships with family & friends Type of work Where do you want to live? (city, country, particular geographic region) What type of housing do you want? (renting or buying could affect short-term/long-term placement) What kind of cultural environment do you want to be around? (shopping, leisure activities) What mode of transportation do you prefer? What kind of relationships do you have with friends and family? (Staying close to home, raising a big family – affects ability to work weekends) What type of work do you want? (office, hands-on) INSTRUCT students to list their lifestyle goals on handout. SELF-ASSESSMENT Research Evaluate Choose Plan

Self-Assessment Values Personal Preferences Interests Skills / Aptitudes Personality Personal Preferences Knowing yourself is a key part of career planning. ----- What are the benefits and risks of identifying one’s personal strengths and limitations? Does one’s self-analysis of personal strengths and limitations generally match what others say about one? Why or why not? What might happen if a person’s view of himself or herself is different from the image projected to others? Why is self-assessment important prior to making career choices? What factors might cause a person’s interests, abilities, or attitudes to change over time? How might this affect a person’s career? EXPLAIN that students will fill in self-assessment circle on handout as each component is discussed. SELF-ASSESSMENT Research Evaluate Choose Plan

Values Beliefs that guide the way we live Examples: Service to others Self-Expression Teamwork Personal achievement Recognition Family Work values – aspects of work that are important to you Explain that students should write the definition on the outside of the circle. Then, they should write down their own characteristics inside the circle. SELF-ASSESSMENT Research Evaluate Choose Plan

Interests Things you enjoy Examples include: Leisure activities Hobbies School activities Class or subjects Social activities Books TV shows or movies Patterns tend to emerge from interests  people, information, things SELF-ASSESSMENT Research Evaluate Choose Plan

Skills & Aptitudes Skill Aptitude Ability or natural talent Potential to learn a certain skill Examples include: Creative thinking Languages Communication Leadership Sports Customer service Organization Sales SKILLS/APTITUDES –developed through training and experience SELF-ASSESSMENT Research Evaluate Choose Plan

Personality Combination of all the unique qualities that make you who you are Sum of total feelings, actions, habits, and thoughts Intellectual Decisive Outgoing If someone were to describe you in 5 words, what would they say? - Outgoing - Adventurous - Detail-oriented - Ambitious - Social - Creative - Curious - Intellectual - Determined - Assertive - Enthusiastic - Confident - Impulsive - Loyal - Responsible - Decisive - Analytical - Laid back SELF-ASSESSMENT Research Evaluate Choose Plan

Personal Preferences Work Environment Relationships Indoors / Outdoors Relaxed / Fast Pace Sitting / Standing Relationships Teamwork / Alone Data / Objects / People Delegate / Self-Start Level of Supervision Delegate vs. Self-Start – do you prefer to have your assignments given to you? Do you prefer to start your own projects? Level of Supervision: Do you like to start a project, have someone look over it, then continue? Do you prefer to complete a project and then have it reviewed? SELF-ASSESSMENT Research Evaluate Choose Plan

Career Clusters The U.S. Department of Education has organized 28,800+ different careers into 16 career clusters. Refer to career clusters survey. Distribute business/marketing models. Self-Assessment RESEARCH Evaluate Choose Plan

Understanding Career Clusters Pathways Occupational Areas Career Specialties Occupations Career clusters are broad categories of interest. Within each cluster, there are occupational areas. Occupational areas help narrow down your focus and will likely help you choose a major in college. In business, occupational areas might include: information technology, economics, finance, accounting, human resources management, project management, and entrepreneurship. In marketing, occupational areas might include: advertising, fashion merchandising, public relations, hospitality marketing, international marketing, professional sales, and travel & tourism. Certification in a particular career area then allows you to work in a more specific area of interest, which is a career specialty, or to obtain a specific occupation.

Employment Information Print Professional & Trade Associations Career Counselors Internet Networking Work Experience PRINT – library publications; Occupational Outlook Handbook (OOH) is published every 2 years and contains job descriptions, working conditions, required training and education, earnings, and expected job prospects PROFESSIONAL & TRADE ASSOCIATIONS – serve individuals and businesses with common interests; examples include the American Marketing Association and the Direct Marketing Association CAREER COUNSELORS – someone trained to provide information and guidance in choosing a career; career center specialist in every high school INTERNET – O*Net, occupational information network NETWORKING – practice of building informal relationships with people whose friendship could bring advantages, such as job or business opportunities - “It’s not what you know, it’s WHO you know.” – informational interviews talk to a professional who works in a career that interests you; see pg. 791 of Marketing Essentials for possible interview questions WORK EXPERIENCE – “Just do it!” - Job Shadowing: following a worker on the job for a few days; find someone who does what you want to do (ex. Externship) - Internship: temporary paid or unpaid position that involves direct work experience in a career field - Volunteerism: working without pay (ex. Community service) - Part-time or Seasonal Work ----- What resources are available for finding occupational trends and demand help with making career choices? How can knowledge of current employment trends and demands help with making career choices? Self-Assessment RESEARCH Evaluate Choose Plan

Personal Career Profile Personal Information Career Choice #1 Career Choice #2 Career Choice #3 Education / Training Values Interests Skills / Aptitudes Personality Personal Preferences Use a personal career profile to compare your personal information to the characteristics of successful workers in your potential career fields. One of your potential career choices should be in business, one in marketing, and the third can be any of your choice. ----- Why is it important for a person to know specific requirements of occupations that interest him or her? How might a person plan his or her career so that personal and occupational goals are compatible? Self-Assessment Research EVALUATE CHOOSE Plan

Personal Career Profile Which career choice best matches your personal information? Circle it!

Goal Setting Short-term Goals Medium Goals Long-term Goals < 1 year 3-5 years Long-term Goals 5 + years Once you have chosen the career of best fit, you should begin setting goals to attain it. Short-term: classes to take next year Medium-term: college you would like to attend Long-term: ultimate career goal Self-Assessment Research Evaluate Choose PLAN

S m a r t Goal Setting Specific Measurable Attainable Realistic Timely Specific – who? what? when? where? why? Measurable – how will you know when it is accomplished? Attainable – what steps can you take to get there? Realistic – does is represent something toward which you are WILLING and ABLE to work? Timely – by when should you have achieved your goal? Create a sense of urgency by setting a deadline. t Timely Self-Assessment Research Evaluate Choose PLAN

Goal Setting Specific Who What When Where Why Measurable – how will you know when it is accomplished? Attainable – what steps can you take to get there? Realistic – does is represent something toward which you are WILLING and ABLE to work? Timely – by when should you have achieved your goal? Create a sense of urgency by setting a deadline.

Goal Setting Measurable How will you know when is it accomplished? Specific – who? what? when? where? why? Measurable – how will you know when it is accomplished? Attainable – what steps can you take to get there? Realistic – does is represent something toward which you are WILLING and ABLE to work? Timely – by when should you have achieved your goal? Create a sense of urgency by setting a deadline.

Goal Setting Attainable What steps can you take to get there? What’s your plan? Specific – who? what? when? where? why? Measurable – how will you know when it is accomplished? Attainable – what steps can you take to get there? Realistic – does is represent something toward which you are WILLING and ABLE to work? Timely – by when should you have achieved your goal? Create a sense of urgency by setting a deadline.

Goal Setting Realistic Are you willing and able to work toward it? Specific – who? what? when? where? why? Measurable – how will you know when it is accomplished? Attainable – what steps can you take to get there? Realistic – does is represent something toward which you are WILLING and ABLE to work? Timely – by when should you have achieved your goal? Create a sense of urgency by setting a deadline.

Goal Setting Timely When will you achieve your goal? Set a deadline! Specific – who? what? when? where? why? Measurable – how will you know when it is accomplished? Attainable – what steps can you take to get there? Realistic – does is represent something toward which you are WILLING and ABLE to work? Timely – by when should you have achieved your goal? Create a sense of urgency by setting a deadline.

Education / Training Plan Making a Career Plan Graduation Plan Education / Training Plan Experience Plan List things you can do now to prepare for your career choice. Courses to take Activities to get involved in Experiences to seek List academic and skill requirements of your career choice. Post-secondary education & training Certificates / degrees required List work experiences aligned with your career choice. Internships Volunteer work Part-time jobs At the top of your career plan, write your ULTIMATE CAREER GOAL. Graduation Plan – list your short term goals Education/Training Plan – list your medium-term goals Experience Plan – list your long-term goals. Include positions you will seek in college as well as after graduation, like entry-level positions. Assignment: Interview someone about their career ladder. Either write a report or create a diagram to show how their skills, experience, education, and leadership roles led to their current position. Self-Assessment Research Evaluate Choose PLAN

Summary Jobs vs. Careers Career Selection Process The Changing Workplace Self-Assessment Identify & research Sources of Employment Information Evaluate Goal Setting Choose Plan