Unity Identity Project ATT Connect Call April 14, 2011

Agenda Welcome and Prayer A Moment with James Trapp Branding Updates: Print and Web Sharing Ideas, Barry Vennard and Sandra Soley-Keep Logos Participant Toolkit Next Steps

Let’s Begin with Prayer

Updates Connection with James Trapp President/CEO of Unity Worldwide Ministries

Branding Update Current Unity Identity Project statistics: 71 communities are in the group 1 International association, Unity Canada 1 Region Unity Worldwide Ministries, Eastern Region Next group launches July 25 Debbie

Print Vendor Update Unity.MiPrintShop.com “Circle-mark” pins with or without box Unity Identity Booklet now on site New Letterhead Template now set up to accept taglines Kristen Print vendor: New Letterhead Template now set up to accept taglines must go into the customize section to see tagline option.

Print Vendor Update Unity.MiPrintShop.com New Personalized Note Pads New Label - 1"x 2.625" CD Envelopes Now Available Kristen Print vendor: New Personalized notepad New color pallet PowerPoint Template will soon be available.

Updates Web Vendor Refined the scope for the Web service bureau Sent out request for proposals (RFP) Received proposals back In process of getting clarification from vendors We will be sending a survey out at the beginning of May for sharing information and receiving your feedback concerning your participation in our Web service bureau. Before May 1st, discuss within your ministry if you would be open to embracing the branding Web vendor. Kristen and Joanna

Sharing Ideas Barry Vennard from Unity of Omaha Sign Radio Underwriting Find copy on Facebook under discussions Debbie Posted on Facebook from Barry Vennard Support for KIOS comes from Unity of Omaha, seeking to support people in discovering and living their spiritual purpose and potential. Unity of Omaha is located at 3424 North 90th street with Sunday services at 10:30 a.m. More information at unityomaha dot org. Support for KIOS comes from Unity of Omaha, seeking to provide a positive alternative to negative religious experiences. Unity of Omaha is located at 3424 North 90th street with Sunday services at 10:30 a.m. More information at Unityomaha dot org.

Sharing Ideas Sandra Soley-Keep from Unity in Redding Marketing a family-size spiritual community Yearly magazine ad Focused on living in their region  Distributed through local newspaper readership Made available at real estate offices and chambers of commerce Distributed throughout the year Cost of $300 Debbie

Lets talk about logos Primary- logo without designator Used by the service organization (SO) and its direct representatives Represents the entire Unity movement Use by individual ministries is possible through the items available from SO representatives Kristen Explain request must be made to Kristen Preud’homme.

Your logos Increase in designator size Registered trademark New logos will be emailed by end of July Previously Kristen introduce Joanna speaks Enlarged

Participant Toolkit The Participant Toolkit is a guide to assist you in implementing your new identity. Check out each tab for important information on: Branding benefits Policies Guidelines Worksheets Debbie

Participant Toolkit includes Messages that define and describe Unity, p. 21 Positioning statement: “Unity offers practical, spiritual teachings that empower abundant and meaningful living.” Category descriptor “A Positive Path for Spiritual Living” Unity’s core values- inclusive, encourages growth, spiritual Branding Identity Map, p. 38 Kristen Messages that define and describe Unity Positioning statement – key benefits Describing statement – concise and straight-forward Branding Identity Map Unity’s core values- Inclusive Encourages growth Spiritual

Participant Toolkit includes Pay particular attention to the “Manual” section for proper presentation of your logo such: Registration/Trademark/Copyrights (pg 20) Photos/Imagery (pg 26-27) Color of logo (pg 28) Spacing around logo (pg 29) Color palette for branding (pg30) Fonts (pg 31) Circle Mark/Taglines (pg 35) Kristen: Consistent use builds recognition, this means with your community but also from community to community. This is why there are guidelines on how to use your logo. “We build awareness of our organization, our values, and our positive influence in all the communities we serve.” p. 20 Joanna: Photos/Imagery (pg 26-27) – what to use and look for photos with some human element in it, hands, silhouettes, faces, not contrived poses, natural, pleasant expressions (not serious/sad). Guidelines are on MiPrintShop site, and on our www.unity.org/testgroup Web page. Joanna: Color of Logo p. 28 PMS 3145, black or reverse to white, use only your new logo release your old logo. Two logos create confusion. Joanna: Spacing around logo pg 29 Joanna: Color pallet for branding pg 30, only for graphic use around the logo not the logo Joanna: Fonts pg 31, Optima, and Minion Pro which can be purchased online. You can also use Trebuchet and Times New Roman. Joanna: Circle Mark pg 35 can be used as a stand alone graphic element, generally as a background, screened or Watermark effect, used only as blue, black or reverse to white. Joanna: Taglines pg 35 - use in promotional material, do not use directly underneath the logo/designator instead set it across from the logo to either side with generous amount of space in between. Questions?

Engaging in your process Create a plan “Begin” tab in Participant Toolkit p.41 Come together as a team Divide up responsibilities Look for opportunities to use new logo and share the language from the Branding Map Your name – Did it Change? Talk about it Encourage use of new name Press release p. 48 Kristen Many who’ve been in awhile most likely have a team formed and have regular meetings to create a plan and roll out in your community. Those who’ve just joined may be in the process of forming your team. As you continue to step forward, find what needs to be done and divide the responsibilities to those with the skills and ambition to carry it out. If you look at page 41 it will give you a place to begin: Debbie: Your name – Did it Change? Talk about it Encourage use of new name

Connecting and Communicating Give feedback, fill out sheets and return (51-52) Be on ATT Connect Calls Connect with Debbie about what’s working and what’s not 816.434.6831 Have an idea you’d like to share in Contact? (see page 49 in the Participant Toolkit) Visit www.unity.org/testgroup Post your ideas on Facebook Write a press releases for your community newspaper on an upcoming event or introducing your new logo using branding language Debbie Give feedback, fill out sheets and return (51-52) Be on ATT Connect Calls Connect with Debbie about what’s working and what’s not 816.434.6831 Kristen We want to hear your ideas: Have an idea you’d like to share in Contact? (see page 49 in the Participant Toolkit) Visit www.unity.org/testgroup Post your ideas on Facebook Write a press releases for your community newspaper on an upcoming event or introducing your new logo using branding language

Next Steps Next Call is May 12, at 3 CT We will not have a call in June due to 2011 Unity People’s Convention Attend our luncheon at Convention “Evolving your Unity Ministry” Tuesday from Noon to 1 Debbie Kristen: Convention this is an opportunity for us to come together to network. Talk with those in other programs like Thriving in Unity, Enlightened Leaders, and others in our Branding. Begin to build connection with one another. Begin to bond together as the whole Unity movement. We have yet to discover the true strength of our Unity. It is beginning.

Unity People’s Convention This years convention is June 13-17 at the Sheraton Hotel in Overland Park, KS Points of interest: Unity Worldwide Ministries booth Branding print vendor booth - MiPrintShop Evolving Ministry lunch Be sure to register and attend Business meeting and discussion - integration Prosperity workshop – Wed p.m. Networking To register go to www.Unity.org/Convention

Close in Prayer “I now hold in my mind and heart a new image of our ministry as an expanding, flourishing and gloriously beautiful community.”  Sandra Soley-Keep Lydia Smith, Unity Church of Practical Christianity, Houston, TX I ask you to sit quietly, close your eyes and really take these words into your heart.