Orphan Target Audience Harrison Harvey Research was taken by the website ’YouGov’ from a group of 109 people from around the UK
Demographic The demographic for this film is mostly women aged between 40 – 45 in the social grade ABC 1, according to ‘YouGov’ they work in the professions of Fashion, Construction and wholesale and retail, this may be because these are complicated jobs and that they are people who enjoy a challenge which links to the film as it is complicated to work out the storyline. Other types of people who would enjoy this film include, Teens trying to impress their friends and horror film enthusiasts.
Target Audience And Life Style The target audience for this film are people who enjoy a psychological and frightening film experience, Aspects of there lifestyles include interests such as music, watching TV at night , and animals and nature. Other films that they enjoy include The Exorcist, The Conjuring and The Grudge which all share the same Genre as Orphan Enjoy Dangerous sports such as American Football and Rugby as horror genre watchers enjoy the adrenaline. Niche interests include watching films at home instead of the cinema which links to the indie film side as they may not be available in cinemas
Personality The personality includes that they are ‘fearless’ which is backed up by them watching horror films and that they are also easily addicted to things, Horror fans usually become in a way addicted to the feeling they get from watching horror. Also they enjoy to show off, this can be in terms of wealth and lifestyle but also by showing of when they discover a new indie film.
Brands Brands that they wear include expensive clothing brands like Ralph lauren Expensive Car Brands like Land Rover Expensive Food such as Sushi which is also different linking to the Indie genre and shops like Waitrose All these are exclusive brands that are different like what you get with a indie film.
Conclusion Personally I believe that the figures seen are true and false. Though it is true that Richer people can afford to buy all these indie films, at the same time people with not as much money also watch them. The fact that the film is a indie film is seen more in the resemblance of the fans then the fans of horror as they all watch indie films for mostly the same reason Personally I feel like the information from www.YouGov.com given to us is not completely correct, while some good points such as what fans of indie films are also in to may be correct, there is no acknowledgement of younger people between the age of 16-21 who I believe are a large percentage of people who enjoy horror films. Also the fact that the website points mostly towards rich people enjoying this genre which I don’t think is exactly true.