Winter Weather Communications Bruce Howard, Director of Customer Services and Marketing Metro Transit - Serving the Minneapolis / St. Paul Area February.

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Presentation transcript:

Winter Weather Communications Bruce Howard, Director of Customer Services and Marketing Metro Transit - Serving the Minneapolis / St. Paul Area February 26, 2013

81 million rides in 2012 Serves 60 cities 127 routes 125 bus 1 light rail line 1 commuter rail line 941 vehicles 2,800 employees $323 million budget METRO Green Line LRT to begin service in 2014 Metro Transit at a Glance We at Metro Transit deliver environmentally sustainable transportation choices that link people, jobs and community conveniently, consistently and safely.

Minnesota at a Glance – Dec. 9 Blizzard

Preparing for the Storm Winter Weather Team Tracks storms Operational readiness Communications On-time performance Number of stuck buses Incidents…

Communicating with Customers and Media

The Marketing Opportunity

Transit to the Rescue

The Results Ridership Northstar Light Rail Bus Routes Social Media Media Coverage Positive testimonials

Completing the Circle

Contact Information Bruce Howard Director of Customer Services and Marketing John Siqveland Manager of Public Relations

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