Ch 7: Persuasion Pt 2: Feb. 19, 2014.

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Presentation transcript:

Ch 7: Persuasion Pt 2: Feb. 19, 2014

Components of Persuasion (cont.) 3) The Audience Individual differences in persuadability? Forewarning & resistance to persuasion –

Lifecycle or Generational explanation for attitude change? More support for which approach? Influence of teens/early adulthood years Imprinting effect of major events

Cults & Persuasion Jonestown mass suicide as example Details? Leader – Jim Jones Context/Situation What influence tactics were used? Source Message Audience

Resisting Persuasion How to best resist? Challenge beliefs – Counterarguments – What is the Inoculation Hypothesis? Application: Commercials & kids What kind of training was used? Effect?