January - February BDG Meeting Topics.

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Presentation transcript:

January - February BDG Meeting Topics

January – February Meeting Topics Open Discussion – Success of November / December Promotion 2013 AutoCare Sales Drivers January / February Promotion Warranty Enhancements Suggested Guest Speakers DC Wholesale Manager NAPA Belts & Hose DSM

Open Discussion NAPA Wiper Blades Promotion What were the results by each member? How many offers did each member honor / extend? Did this promotion drive any additional services during consumer visits? Did the group advertise together? Did any member perform unique forms of advertising or other ways to promote the event? If so, what were their results?

2013 AutoCare Sales Driver Promotions Only $39.99 for the entire year! BDG Members only $19.99 Mechanical and Heavy-Duty Promotions! Truck Members enrolling in the Heavy-Duty promotions automatically receive the mechanical kits for FREE Enroll NOW! Download the enrollment form from the member site of NAPAAutoCare.com

January – February Sales Promotion NAPA Belts & Hose Promotion Consumers get a $30 instant savings on an installed NAPA Premium Micro-V Belt and DriveAlign Tensioner Cost Shared Promotion NAPA Funds 75% AutoCare Centers have a $7.50 share in each $30 offer extended Members use the Tracking Form included within the Promotional Kit Reserved for participating members of NAPA’s 2013 AutoCare Sales Driver Promotions Program!

January – February Sales Promotion NAPA Belts & Hose Promotion Kits include: Promotion Overview Window / Wall Poster Counter Card Counter Mat Tracking Form Kits will be delivered to participating members by their servicing NAPA Store

January – February Sales Promotion NAPA Belts & Hose Promotion Files for download include: All Files Included in Kit Radio Scripts Reader Board Ideas Email & Banner Ads Consumer Website Coupons Customizable… Newspaper Ads Postcard Flyer

Warranty Enhancements Beginning January 1, 2013 the Peace of Mind Warranty goes to 24-Months / 24,000-Miles! Light mechanical, consumer-owned vehicles up to 1-ton Review your new warranty within our 2013 Warranty Procedures Guide Additional Selling Advantage Consumers using their NAPA EasyPay Card will extend their warranty to 36-Months / 36,000-Miles!

Suggested Guest Speakers DC Wholesale Manager NAPA Belts & Hose DSM