BTEC ICT Level 3 Unit 8 E-Commerce

Session 5 – Promotion in E-Commerce

2.3 – Promotion Starter Why would you promote a business website? How would you promote a business website? Can you identify 3 limitations that could affect: How you promote a website? Where you promote a website?

Unit 8 Learning Aims After completing this unit you should: Know the technologies required for an e-commerce system Understand the impact of e-commerce on organisations Understand the effects of e-commerce on society Be able to plan e-commerce strategies.

2.3 Promotion There are a number of ways that a business may choose to promote its e-commerce facility: Using Search Engines – a business may rely on meta tags and spiders to ensure that whenever a search is conducted its site will come up first. OR it may pay for its site to come up first through sponsored links (see next page).

2.3 Promotion – Using Search Engines. Sponsored Links Search Results

2.3 Promotion There are a number of ways that a business may choose to promote its e-commerce facility: Newsgroups – use Usenet and have been created covering various topics often in a text format. Forums – are mostly attached to a website and often discuss its content including graphics.

2.3 Promotion There are a number of ways that a business may choose to promote its e-commerce facility: Banners – these are pay-per-click advertising designed by a business and put on to another's website. Pop Ups – adverts that open up in a new browser window and be irritating for the user. Flash – recently flash advertising has been introduced and appears as soon as the website loads.

2.3 – Banners, Pop Ups and Flash Pop Ups Flash Banner

2.3 Promotion There are a number of ways that a business may choose to promote its e-commerce facility: Spam – a direct mailshot aimed at a list of possible customers (via email) that may be interested in buying a good/service. Site names – using memorable names so that customers will conduct return visits. Direct Marketing – involving emails (captured via a back-ended database) sent directly to customers advertising a good/service.

2.3 - Promotion Identify and explain the term ‘Newsgroups’? Identify and explain the term ‘Forums’? Identify and explain the term ‘Banners and Pop-ups’? Identify and explain the term ‘Spam’? Identify and explain the term ‘Direct Marketing’?