US Retail 2018 MERCHANDISING

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Presentation transcript:

US Retail 2018 MERCHANDISING

Merch./POS- ‘17 Scorecard Quantity, versatility, savings (retain quality look) Area Rating Note Permanent (Racks) √ * Near tripled #, improved cost, look Tactical (Corrugate) √+ * Near tripled #, hold PET/Glass, improved cost Soft POS * Tighter quantities, added “New Look” (June/July) Dealer Enhancers * Doubled Gift Cards, 400 Umbrellas Co-Op * Added Multi-fit Glides, Big Bottle, Cold Topper Commun./Timing * Succinct, useful, timely (except Racks- China savings) Look/Design * High quality, stand out (dimensional) Function * durable, modular, multi-fit Use/Participation * most ordered (pacing sensible w/ inventory) Note- Natl. Accts. Program adds 10k pieces

Merchandising- ’18 Outlook MANY evolutions, more Cold Continue strong quantities Discuss: allocation process, up Distributor CoOp Area Action/Item Permanent * Racks- evolve look, adapt for Multipack * Add one just for Multipacks * Continue with Big Bottle Tactical (Corrugate) * Evolve (Add “New Look”, hold Multipack) (L Bookend) * 2 side visual, opt. hutch/top for loose * New “Banner Stand” Cold * Mobile Cooler (bottle shape) * OAC “Fins”, Tray, frosted Cooler Valence Soft POS * “New Look” 100% (prior POS phased out) * “Maxi” shelf strip (based on Case hanger) * Shelf Backdrop (bottles standout), Dividers

T “New Look” POS- Brand (In VMI) Cooler Cling Shelf Talker Dangler Rack Header- Mobile/Narrow Case Card- Corrugate, Bookend Front Back T Dangler Shelf Strip

“New Look”- Flavored Sparkling (In VMI) Cooler Cling Shelf Talker Rack Overwrap- Mobile/Narrow (4 panel- w/ Flavored on reverse Case Card- Corrugate, Bookend Shelf Strip

“New Look” POS- Fruit Infusion (In VMI) Shelf Talker Rack Overwrap- Mobile/Narrow (4 panel- w/ Flavored on reverse Shelf Strip

Rack evolution- New look Adapt Mobile Rack for Multipacks ’18 General Merchandising- Permanents Rack evolution- New look Adapt Mobile Rack for Multipacks Add Display Rack for Multipacks Continue with Big Bottle Hold Multi pk Evolve New Evolve

Corrugate evolution (New Look, more premium) ’18 Merchandising- Tactical Corrugate evolution (New Look, more premium) Work for multipacks (330 6pk, 500 4pk, 375 flav spark) Evolve L Bookends (die-cut bottle, inside print) New “Banner Stand” and “Table Hutch” “Trim Corrugate” hold Flavors, Multipack New (30 cs+) Banner Stand Evolve Fit Multi pks Die Cut, 2 side Print Note- Clear Island Riser, Base Wrap for discussion

Cold: start with New Look Cooler refurbs ’18 Merchandising Concepts- Cold, Soft POS Cold: start with New Look Cooler refurbs “Turn VOSS bottle into a single visi cooler” Open Air “Fins”, Tray (x-promo prep food) Cold Door- Frosted Cling/Valence Soft POS: seen the maxi-shelf strip Shelf dividers, “Shelf Backdrop” Frosted Cling Shelf Backdrop OAC FINS, Tray (prep food) Bottle Visi Cooler Refurb Shelf Dividers Maxi Shelf Strip

Planned Tent- Retail Region ’18 Merchandising- Event/Trade Show Materials Cover Indoor/Outdoor Planned Tent- Retail Region Other Items (eg- Banner, Cold Barrel, Color Changing Bottle)