Propaganda is … … form of communication aimed at swaying or influencing your attitude toward or away from some cause or position.

What are some of the methods or techniques used to persuade us? Bandwagon Name-calling Testimonial Glittering Generality Plain-folks appeal Transfer Fear

Bandwagon Everybody is doing this. Join the crowd! You must JOIN in to FIT in! If you want to fit in, you need to “jump on the bandwagon” and do it too. Clipart-Microsoft Office XP 2002

Bandwagon example: Everyone in Auburn is supporting Bob Riley. Shouldn’t you be part of the winning team?

Name-calling A negative word or feeling is attached to an idea, product, or person implying that we should not be interested.

Do we want a mayor who will leave us in debt? Name calling example: Do we want a mayor who will leave us in debt? Spending grew 100% under Mayor Moneybags! Clipart-Microsoft Office XP 2002

Name calling example: In a campaign speech to a logging company, the Congressman referred to his environmentally conscious opponent as a "tree hugger."

Testimonial A famous person endorses an idea, a product, a candidate and implies the person uses it and so should we!

An important person or famous figure endorses a product. Testimonial example: An important person or famous figure endorses a product.

Testimonial example: If we drink milk we will all be as famous and as strong as superman. http://www.spreadingjam.com/wp-content/uploads/2009/08/superman-got-milk-ad-commercial1.jpg

Testimonial: Cute Celebrities Target younger audiences Often use cartoons to sell a product The Ninja Turtles sell pizza, because they often eat pizza on the show http://www.lovefilm.com/lovefilm/images/products/6/21586-large.jpg

Glittering Generality Admired words like truth, democracy, beauty, timeless inspire positive feelings for a person, idea, or product. Makes you think positively about a product - catchy phrases no guarantees no evidence

Glittering Generality example: Look on the bright side! Vote for Bill Brite ! Clipart-Microsoft Office XP 2002 Glittering Generality example: If you want to be brighter, you’ll support Bill Brite.

Glittering Generality example: Gatorade: "Life is a sport, drink it up!“ That sounds good, but what does it mean??

Plain-folks appeal This idea, product, or person is associated with normal, everyday people and activities.

Plain folks Example: Vote for Smith We want Jim Smith, a mayor who supports the regular American worker. Vote for Smith Clipart-Microsoft Office XP 2002

Like a good neighbor… Plain folks Example:

Transfer Symbols, quotes, or images are used to convey a message to make you think you can be just like them!

Transfer example: Good feelings, looks, or ideas transferred to the person for whom the product is intended.

Celebrate the American Way this 4th of July- Eat at Joe’s Joe’s Barbeque Clipart-Microsoft Office XP 2002 Transfer example: Joe uses symbols of America to tie his restaurant to American values for Independence Day.

Transfer example: …built American tough http://www.automobilesreview.com/uploads/2008/11/built-ford-tough-2009-f-150.jpg …built American tough

(Negative)Transfer Example: During the Kerry vs. Bush campaign an e-mail through the internet showed similar physical characteristics between John Kerry and a fictional character.

Fear Tells us something to make us afraid Suggests that the product or person will save us from some danger

Guard against Identity theft Fear example: If you use Safety Ware, it will keep people from stealing your identity – Created the idea that you should worry about identity theft and that Safety ware will prevent it. Guard against Identity theft Use Safety Ware www.safetyware.com Clipart-Microsoft Office XP 2002

Bad logic: - logic is the process of drawing a conclusion from one or more ideas/facts - propagandists intentionally manipulate logic in order to promote their cause