Readings:Chapter 3: Introduction, 3.1,3.2,3.3,3.4

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 It is very important to understand that all images are created by people.  All media images are representations of reality that can shape peoples ideas.

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Presentation transcript:

Readings:Chapter 3: Introduction, 3.1,3.2,3.3,3.4 Theories of Images Readings:Chapter 3: Introduction, 3.1,3.2,3.3,3.4

Theodor Adorno mass media & false consciousness “rationalized messages” used by culture industry to “enthrall” Appeal of entertainment causes audiences to lose facility with critical judgment “rigid superimposition” of layers of meanings Complex relationship of overt and hidden messages Manipulation of audience to sell idea

Debord Society of the Spectacle Gaze & consciousness Pseudo-worlds Impression of unification Gaze & consciousness Spectacle NOT a collection of images but a SOCIAL RELATION

Baudrillard on Simulacra Jorge Luis Borges about mapping an empire Today--simulations do not need reference to “reality” or truth--they are true Examples: military brainwashing, madness & consciousness Images of Torture at Abu Graibe

Iconoclasts Negate, destroy images But danger in unmasking images Risk- realization that there is nothing behind them

Iconoclasm: Afghanistan Buddha (partly destroyed)

Close-up Afghanistan Buddha (bombing)

Representation vs. Simulation Representation: utopian principle of sign=real Simulation: radical negation of sign as value

“Phases” of the image Reflection of profound reality (image good) Masks, denatures profound reality (Image evil) Masks ABSENCE of profound reality (many truths? Or none?) No relation to reality (its own simulacrum)

NEW STRATEGIES of the real, the “neoreal” and the hyperreal… panic of material production in context of plethora of lived experience, truths, authenticities--strategies of deterrence…referential but no clear referent.

Bill Viola