Promotion and recruitment Typhaine Beaupérin Programme Coordinator Erasmus for Young Entrepreneurs Support Office

1) The concept Each EP is responsible for planning and implementing its own dissemination strategy of the programme in order to achieve its goals. To ensure a coherent and harmonised image of the programme: A common visual identity based on a variety of promotional material and templates Common promotional campaigns A central website 2 14/11/2018 2

2) Visual identity Purpose: give a strong and identifiable image; Graphic charter : Presents the visual elements that together identify and distinguish the programme in people’s mind; Establishes the basic principles to be adhered to for the entire range of communication products (publications, the web, promotional items, etc.). Use is compulsory when developing your own material.

2.1 Common promotional material Logo (available in 22 languages); NE flyer, HE flyer; Posters; A wide range of promotional templates: InDesign files for professional graphic designers; Word templates for use by Partners themselves; Download from the intranet, section “ Press & Communications”

Templates Letter, fax, press release Report PowerPoint 5

2.2 Common promotional campaigns Common campaigns initiated by the SO and EC: Events/communication activities across the EU; Common press release. Press conference in Brussels (if of added-value). Media kit Press release template; Fact sheet; Success stories; Latest statistics. 6

3) Define your own recruitment & promotional strategy Tips and tricks: Media work pays off: more visibility= more registrations! Use media kits (success stories and statistics) Common promotional days too! Use the right medium to reach the right target! Online  NEs; Print  HEs Use your participants and employ a variety of mediums! Press, TV, website, radio, Social Networks…

3.1 Success stories in local media Photos! Quotes! Anecdotes! Statistics! Use the Media Kit for this!

3.2 Success stories kit The kit contains the following documents: Guidelines on how to write an appealing success story; A press release template to outline the success story; Tips and tricks on how to maximise the promotional value of the successful relationship (e.g. advertising a story to journalists, using “ambassadors” at events, etc…). The Success Story kit is available on the intranet, under the section “Document Library”. Promote your stories on the programme website!

3.3 Social networks Social Networks are the third source of applications 40% of the clicks in website come from Facebook The Commission’s programme with more fans There is a clear multiplier effect LinkedIn and Facebook discussions can be useful for finding matches

4) In the pipeline New flyers: one targeting NEs and one targeting HEs  March/April Success stories brochure  second quarter 2011 Alumni network  92.5% of NEs & HEs are in favour of being part of an alumni network Common promotional campaign (date tbc)

Thank you for your attention!