Improving Azure IoT Insights with network context 11/14/2018 10:12 AM Improving Azure IoT Insights with network context Jeff Bachus Business Development and Alliances Aruba Networks © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

• IoT is about converting data to action WPC 2012 11/14/2018 • IoT is about converting data to action • Data lifecycle visibility is essential to the process • Actionable data insights expand the value chain Source: 451 Research, Voice of the Enterprise Internet of Things (IoT) Q1 2017 [N = 590]  © Copyright 2017 Aruba, a Hewlett Packard Enterprise Company. All rights reserved © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Network Contextual Metadata to Enrich Insights Location Identity Telemetry Device type Applications in use Policy URLs surfed OS type

Building a Smarter Digital Twin A Digital Twin transforms the physical world into logical data that can be exploited The Richer the metadata the Deeper the Insights Network context metadata makes your Digital Twin Smarter

Business Benefits of a Smarter Digital Twin Optimize maintenance flows throughout a building or venue Improve customer service flows through tighter control of customer to associate ratios Set tenant rents based on actual shopper traffic flow Control HVAC operation without sensors Dispatch first responders to occupied areas Calculate sales per square foot / meter Engage shoppers with targeted advertising, customer service on demand or electronic displays

Implementation Aruba ALE Python Io Hub Stream Analytics SQL Power BI Websocket tunnel Python Io Hub Stream Analytics SQL Power BI ClearPass Servicebus Queue Azure Function Notification Hub

Wired and Wireless LAN Access Gartner Magic Quadrant 2016 WHO ARE WE? ARUBA DNA Wired and Wireless LAN Access Gartner Magic Quadrant 2016 CHALLENGERS LEADERS Founded: 2002, IPO: 2007, Joined HPE: 2015 Market Leading LAN/WLAN1 $2.4B+ annual revenue run rate “Biggest Small Company” High touch business model “Customer First, Customer Last” Home of 60K+ Mobility Engineers @ Airheads Community Cisco Hewlett Packard Enterprise (Aruba) Ability to Execute NICHE PLAYERS VISIONARIES Huawei Juniper Fortinet D-Link Aerohive Dell ALE Extreme Networks Zebra Brocade (Ruckus Wireless) Xirrus Allied Telesis Avaya ZTE Completeness of Vision As of Aug 2016 This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Aruba, a Hewlett Packard Enterprise company. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties or merchantability or fitness for a particular purpose. Source: Gartner Magic Quadrant for the Wired and Wireless LAN Access Infrastructure August 2016. Tim Zimmerman, Christian Canales, Bill Menezes, Danilo Ciscato ID Number: G0029190

ARUBA MOBILE FIRST ARCHITECTURE IT SERVICES BUSINESS AND USER FACING APPLICATIONS IT, BUSINESS APPS AND DEVELOPER TOOLS Performance Management User and Entity Behavioral Analytics MOBILE FIRST PLATFORM Network Controls Network Management Policy Management Location Analytics Micro-Location Services Cloud Networking Wi-Fi AND BLE MOBILE FIRST INFRASTRUCTURE WIRED ACCESS VIA CLIENT REMOTE ACCESS Market Leading Intelligent Edge Portfolio

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