Analysing Website Elaine Partridge http://www.dsrny.com/ Diller Scofidio and Renfro
The purpose of the website Difficult to determine the purpose, but It talks about the company – “interdisciplinary design studio integrating architecture, visual arts and performing arts”. It talks about its associates/employees. It describes on-going and completed projects. It tells its audience how to apply for a job there.
Who it is aimed at Possibly prospective employees Possibly companies wishing to develop/have a ‘make-over’ Companies looking for new ideas
Features that make it bad No introduction explaining about the website First screen crowded with pages Click on page and information is presented sideways Links going nowhere Links returning to wrong page (in a loop) Too many words on the screen Words difficult to read Pictures with no title
Clicking on back arrow takes you out of the website instead of homepage
How to improve it Have an introductory screen advertising the company Add tabs across the top: About Us Projects News Careers – specifying jobs available Contact Us Tidy up links Larger text font