Types of Retail Formats Dr. Neelika Arora

Introduction India is growing at a great pace and the retail sector is also developing with it. Corporate are entering into retail sector and are adopting various retail formats for their business which are best suited to them. We can divide Indian retail market in two forms which are mentioned below: Store Retail Format Non Store Format

Store Retailing Mom-and-pop stores Department stores Malls Generally family-owned businesses which are individually run. Department stores These are the general merchandise retailers offering various kinds of quality products and services. E.g. Shopper Stop, LifeStyle, Westside Malls These are the largest form of retail formats. They provide an ideal shopping experience by providing a mix of all kinds of products and services, food and entertainment under one roof. Examples are Wave Mall.

Store Retailing Specialty Stores Discount stores The retail chains, which deal in specific categories and provide deep assortment in them are specialty stores. Examples are Crossword, 98.6 Pharmacy. Discount stores Also known as factory outlets. They provide discount on the MRP items. Hypermarkets/ Supermarkets These are generally large self-service outlets, offering a variety of categories with deep assortments. Example: Big Bazaar. Convenience stores They are comparatively smaller stores located near residential areas.

Non Store Retailing Kiosks, Carts and Vending Machines Brands like Coca Cola, Kwality Walls, Mother Dairy Direct Selling and Multi-Level Marketing Brands like AquaGaurd, Amway, AVON, TupperWare Tele-Marketing Home Shop 18 Online Retailing / E-Commerce One of the fastest emerging area Brands like Flipkart, Amazon, Snapdeal Social Media Various luxury brands are using Facebook , Instagram to sell the products

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