January 2012 iabuk.net/contact 14 November 2018

Monthly UKOM audience data UKOM (UK Online Measurement) core data reported on 10th every month Monthly top 10 sites at brand level by reach Monthly audience data for top 10 sites Summary report includes a sample of UKOM demographic classifications Gender, age, social grade, region, main shopper, in the market for a car Data reports can also be run at a parent, channel, domain, subdomain and application level UKOM panel of 31,000 people at home and 4,000 at work Further information on UKOM can be found on the UKOM website http://www.ukom.uk.net/ Please e-mail research@iabuk.net or james.smythe@ukom.uk.net with any queries iabuk.net/contact

January 2012 online usage Measurement January 2012 Digital Universe 49.9 million Active internet users 40.7 million Sessions per person 53 Sites per person 82 Pages per person 2,590 Source: UKOM January 2012

Top 10 sites Site Audience (000’s) Pages per person Time spent per person Google 34,835 215 1 hour 38 mins FaceBook 25,937 791 6 hours 43 mins MSN/Windows Live/Bing 25,696 153 1 hour 31 mins Yahoo! 20,373 148 1 hour 22 mins BBC 20,015 77 50 minutes Amazon 19,971 62 33 minutes YouTube 19,954 132 eBay 16,520 238 1 hour 58 mins Ask 13,341 16 9 minutes Associated Newspapers 9,605 30 30 minutes Source: UKOM January 2012

Top 10 websites - audience composition Google Facebook MSN Yahoo! BBC Amazon YouTube eBay Ask Associated Newspapers Male 50% 49% 52% 54% 46% Female 51% 48% 18-24 12% 14% 13% 11% 10% 25-34 16% 17% 15% 35-49 28% 29% 27% 31% 26% 50+ 32% 35% 39% 30% 34% 41% ABC1 59% 56% 63% 61% 57% 55% C2DE 38% 36% 42% Main Shopper 53% North 22% 21% 20% South 33% Midlands and East 19% 18% Scotland 8% 7% Wales (and West) In market for a car iabuk.net/contact

Average time spent per person - 1 hour 38 mins 1. Demographics Index Reach (000) Male 99 17,351 Female 101 17,484 18-24 100 4,050 25-34 102 5,514 35-49 103 9,943 50+ 11,243 ABC1 20,614 C2DE 13,526 Main Shopper 105 16,869 North 7,712 South 11,232 Midlands and East 6,733 Scotland 98 2,671 Wales (and West) 3,369 In market for a car 106 3,410 215 Average page views per person 34,835,000 Unique users Average of 27 sessions per person Average time spent per person - 1 hour 38 mins Source: UKOM January 2012

Average time spent per person - 6 hours 43 mins 2. Demographics Index Reach (000) Male 98 12,717 Female 103 13,220 18-24 117 3,538 25-34 109 4,376 35-49 100 7,230 50+ 96 8,121 ABC1 14,656 C2DE 106 10,769 Main Shopper 111 13,244 North 97 5,566 South 99 8,362 Midlands and East 5,038 Scotland 2,008 Wales (and West) 2,587 In market for a car 114 2,734 791 Average page views per person 25,937,000 Unique users Average of 23 sessions per person Average time spent per person - 6 hours 43 mins Source: UKOM January 2012

Average time spent per person - 1 hour 31 mins 3. Demographics Index Reach (000) Male 98 12,677 Female 102 13,019 18-24 116 3,465 25-34 110 4,370 35-49 99 7,072 50+ 8,265 ABC1 96 14,497 C2DE 106 10,634 Main Shopper 109 12,859 North 97 5,505 South 101 8,434 Midlands and East 100 5,031 Scotland 1,949 Wales (and West) 105 2,614 In market for a car 117 2,771 153 Average page views per person 25,696,000 Unique users Average of 17 sessions per person Average time spent per person - 1 hour 31 mins Source: UKOM January 2012

Average time spent per person - 1 hour 22 mins 4. Demographics Index Reach (000) Male 99 10,163 Female 101 10,211 18-24 2,343 25-34 105 3,300 35-49 102 5,777 50+ 108 7,150 ABC1 12,119 C2DE 97 7,765 Main Shopper 114 10,642 North 92 4,142 South 6,736 Midlands and East 98 3,896 Scotland 103 1,634 Wales (and West) 1,948 In market for a car 113 2,134 148 Average page views per person 20,373,000 Unique users Average of 16 sessions per person Average time spent per person - 1 hour 22 mins Source: UKOM January 2012

Average time spent per person - 50 minutes 5. Demographics Index Reach (000) Male 104 10,483 Female 96 9,531 18-24 85 1,981 25-34 95 2,940 35-49 106 5,895 50+ 107 7,004 ABC1 12,516 C2DE 91 7,159 Main Shopper 112 10,277 North 94 4,143 South 97 6,276 Midlands and East 99 3,858 Scotland 101 1,581 Wales (and West) 109 2,118 In market for a car 1,972 77 Average page views per person 20,015,000 Unique users Average of 11 sessions per person Average time spent per person - 50 minutes Source: UKOM January 2012

Average time spent per person - 33 minutes 6. Demographics Index Reach (000) Male 97 9,783 Female 103 10,189 18-24 86 2,012 25-34 2,981 35-49 105 5,851 50+ 119 7,727 ABC1 104 12,118 C2DE 96 7,494 Main Shopper 121 11,070 North 93 4,102 South 98 6,366 Midlands and East 100 3,875 Scotland 1,565 Wales (and West) 106 2,053 In market for a car 107 1,972 62 Average page views per person 19,971,000 Unique users Average of 6 sessions per person Average time spent per person - 33 minutes Source: UKOM January 2012

Average time spent per person - 1 hour 31 mins 7. Demographics Index Reach (000) Male 106 10,685 Female 93 9,269 18-24 124 2,879 25-34 105 3,252 35-49 99 5,483 50+ 92 6,006 ABC1 97 11,316 C2DE 8,285 Main Shopper 109 10,010 North 4,273 South 103 6,639 Midlands and East 98 3,823 Scotland 96 1,503 Wales (and West) 1,995 In market for a car 121 2,234 132 Average page views per person 19,954,000 Unique users Average of 10 sessions per person Average time spent per person - 1 hour 31 mins Source: UKOM January 2012

Average time spent per person - 1 hour 58 mins 8. Demographics Index Reach (000) Male 98 8,156 Female 102 8,363 18-24 91 1,757 25-34 107 2,722 35-49 111 5,112 50+ 104 5,594 ABC1 96 9,323 C2DE 106 6,872 Main Shopper 114 8,656 North 100 3,652 South 94 5,014 Midlands and East 3,212 Scotland 97 1,258 Wales (and West) 108 1,729 In market for a car 1,646 238 Average page views per person 16,520,000 Unique users Average of 11 sessions per person Average time spent per person - 1 hour 58 mins Source: UKOM January 2012

Average time spent per person - 9 minutes 9. Demographics Index Reach (000) Male 92 6,173 Female 108 7,168 18-24 84 1,309 25-34 91 1,882 35-49 95 3,524 50+ 126 5,475 ABC1 7,401 C2DE 5,644 Main Shopper 116 7,110 North 101 2,975 South 99 4,295 Midlands and East 93 2,424 Scotland 94 978 Wales (and West) 113 1,461 In market for a car 109 1,349 16 Average page views per person 13,341,000 Unique users Average of 5 sessions per person Average time spent per person - 9 minutes Source: UKOM January 2012

Average time spent per person - 30 minutes 10. Demographics Index Reach (000) Male 96 4,660 Female 104 4,945 18-24 102 1,148 25-34 98 1,454 35-49 103 2,765 50+ 119 3,726 ABC1 5,871 C2DE 92 3,476 Main Shopper 122 5,406 North 101 2,153 South 3,194 Midlands and East 1,720 Scotland 105 791 Wales (and West) 947 In market for a car 113 1,002 30 Average page views per person 9,605,000 Unique users Average of 5 sessions per person Average time spent per person - 30 minutes Source: UKOM January 2012

January 2012 iabuk.net/contact 14 November 2018