YouGov Public perceptions

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Presentation transcript:

YouGov Public perceptions August 2012

Out of Home advertising can give advertisers strong links with sporting events Out of Home advertising helped make London 2012 the greatest show on earth. 56% of Games visitors think that OOH advertising is a good way for advertisers to show their links with large sporting events and festivals. Source: YouGov 2012

Out of Home gets noticed 62% of Games visitors noticed Out of Home advertising during the Games. The advertising dominated buses, taxis, and shopping malls, roadside, rail and Underground 62% of Games visitors noticed Outdoor advertising during the Games. The advertising dominated buses, taxis, and shopping malls, roadside, rail and Underground Source: YouGov 2012

Out of Home adds colour and vibrancy 52% of Games visitors thought the OOH advertising added colour and vibrancy to the Games OOH was at the forefront of the Games, spreading Olympic fever with colourful wraps, large scale buildings and even painted turf. Source: YouGov 2012

Retail campaigns get noticed with Out of Home “Have you seen OOH advertising for any retailers recently?” Urban means people who live, work or study in a large town or city Source: YouGov, August 2012

Entertainment campaigns get noticed with Out of Home “Have you seen OOH advertising for new films, theatrical shows, books or music recently?” Urban means people who live, work or study in a large town or city Source: YouGov, August 2012

TV, radio and newspaper campaigns get noticed with Out of Home “Have you seen OOH advertising for TV, radio, or newspapers recently?” Urban means people who live, work or study in a large town or city Source: YouGov, August 2012

Travel and holiday destinations campaigns get noticed with Out of Home “Have you seen OOH advertising for travel and holiday destinations recently?” Urban means people who live, work or study in a large town or city Source: YouGov, August 2012

Mobile phone and handset campaign get noticed with Out of Home “Have you seen OOH advertising for mobile phone handsets recently?” Urban means people who live, work or study in a large town or city Source: YouGov, August 2012

Car brand campaigns get noticed with Out of Home “Have you seen OOH advertising for car brands recently?” Urban means people who live, work or study in a large town or city Source: YouGov, August 2012

Banks and financial services campaigns get noticed with Out of Home “Have you seen OOH advertising for banks and financial services recently?” Urban means people who live, work or study in a large town or city Source: YouGov, August 2012

The public has a positive attitude to posters: latest scores from Aug 2012

Young people are positively disposed to posters: latest scores from Aug 2012

Urban dwellers are positively disposed to posters: latest scores from Aug 2012 Urban means live, work or study in a large town or city Source: YouGov, August 2012

Connected people are positively disposed to posters: latest scores from Aug 2012 *Connected means owning either a smart phone or a tablet

YouGov research: public attitude to posters *Connected means owning either a smart phone or a tablet *Urban means live, work or study in a large town or city Source: YouGov, August 2012