Sample Pre-listing Package Jan 2018

Dear Mrs. Jones: It was so nice speaking with you on Tuesday Dear Mrs. Jones: It was so nice speaking with you on Tuesday. I look forward to seeing you on Friday at 2p.m. As I mentioned on the phone, this is a great time to consider putting your home on the market. Before we meet, I wanted to give you a short personal introduction as well as a general introduction to my company, Coldwell Banker Paradise. When we meet on Friday I will explain more how the power of our brand will help sell your home for more. Locally owned and operated for six decades by the Schlitt Family, Coldwell Banker Paradise is the area’s oldest and largest, full-service Real Estate Company. Founded in 1953 by Ed and Marguerite Schlitt, and currently led by their son and daughter, Steven and Linda, the entire Coldwell Banker Paradise family of agents and staff proudly embrace the Schlitt principles of honesty, hard work and an unwavering commitment to outstanding customer and community service. I chose to work with this award-winning brokerage because their values align so closely with mine and also because of the international reach of the Coldwell Banker brand. With 3,000 offices strategically placed around the globe, we are part of a true global network ensuring that I am connected anywhere there is an opportunity to showcase your property. I look forward to seeing you on Friday and demonstrating to you the Coldwell Banker Paradise difference. Yours truly, Sample Cover Letter

What to Expect from Your Listing Agent Pricing consultation based on accurate market Identify marketing strategy unique to property Prepare the home to be market –ready (pre-inspection, minor repairs, staging, etc) Decide on Photography Plan: stills, video, drone, Matterport, etc Prepare copy & materials for websites, flyers, MLS, & advertising Set open house schedule & submit advertising Weekly communication updates on showings & market activity

Questions to Ask When Interviewing a Listing Agent How do plan on marketing my home? What is your pricing strategy? How do you qualify buyers? What is your communication method & frequency? What makes you different from other agents? What are the common stumbling blocks you’ve encountered? How would you handle a multi-offer situation? Who are the staff who will work on selling my home?

Reasons a Property Sells Price Condition Location & Amenities Marketing Company Agent & their network

Marketing Action Plan Multiple Listing Service Seller Services Guarantee National & International Internet Listing Syndication E-blast to 500 Leading Top Real Estate Agents Listing Flyer Dedicated Property Website Virtual Tour Buyers Targeted *Proprietary Competitve Edge Program Neighborhood Mailings Open House Advertising +PLUS MORE!

List of Websites Where Your Property Will Appear Primary Syndicate Partners: Realtor.com Homes.com Zillow.com Trulia.com Realtytrac.com The Real Estate Book Homepath.com Homefacts.com Homefinder.com Homepocket.com Homesandland.com Homespotter.com Homewinks.com Househunt.com   Houses.net Houseforsale.com Housevaluestore.com Point2homes.com Propertiesonline.com Propertyshark.com Propertypath.com Realtystore.com Juwai.com +70 more primary sites!

My Qualifications & Achievements Leading Neighborhood Expert Skilled & Effective Negotiator Expansive Local Network of Professionals Connected to 18K+ Coldwell Banker Agents via Private Network

My Brokers History & Achievements 65+ Years of Local Service 11 Offices Covering 135 Miles Six Divisions including Property Management 280+ Agents 48 Support Staff Coldwell Banker Chairman’s Circle Company Over 2400 transactions last year #1 Company in Units Sold in 2016 for Treasure Coast

Why Choose Me As Your Realtor Trustworthy Professional Reputable Local Company

Testimonials “Great knowledge of the area. We had a very good experience with Coldwell Banker.” – Jeff H. “Our experience with Coldwell Banker was excellent. We would recommend them- which we already have. They were just so good.” – Maggie R. “Upon looking for a realtor, I just called the office- I had worked with a Coldwell Banker previously and was predisposed to them. They are great!” – Adam T.

Property Disclosure Attach Property Disclosure Form