3 Simple Steps Your Brand Magic to Create Strate gy Styl e Visibilit y Copyright© 2018 MelanieGreenough.com

Your Dynamic Brand Brand Blueprint Strategy Styl e Visibilit y Your Dynamic Brand

Your Dynamic Brand Your Strategy Describe your brand in as much detail as possible Describe your product(s)/service(s) Describe your perfect client Age Gender Location Income level Life circumstances Kids Spouse Pets Loves Interests Favorite movies Favorite music Hobbies Keywords Books Dislikes What do they need help with?

Your Dynamic Brand What frustrates or angers them? What do they not know that is or could hurt them? How can you help them in a way others may not be able to? What would their life be like with your product or service & opportunity? Why should they partner with you? How will YOU IMPROVE THEIR LIVES?

Your Dynamic Brand Your Vision, Mission & Purpose My Business Creed (what my brand stands for) My Mission (why I do what I do) My Vision (what you want to create) My Philosophy (what beliefs you bring to your brand)

Your Dynamic Brand Your Awesomeness Your Story 1. Ask yourself – “What 5 things make me awesome?” 2. Ask them – “What 5 things make me awesome?” Your Story 1. My avatar’s bridges. The pain we have in common is 2. Since…Solutions to those problems

Your Dynamic Brand Your Style Step 1 – Choose 4-6 colors for your brand You can tell a lot about a brand from the color palette. Your colors bring your brand to life. Be consistent with your color palette since it’s your brand identity. Consider how people react to colors when you are choosing your palette. Use this Color Psychology chart to get you started. Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination, passion, desire, and love. Orange combines the energy of red and the happiness of yellow. It is joy, sunshine, and tropics. Yellow is the color of sunshine. It’s happiness, intellect, and energy. Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Blue is the color of the sky and sea. It is depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Purple combines the stability of blue and the energy of red. Purple is royalty. It symbolizes power, nobility, luxury, and ambition. White is light, goodness, innocence, faith and purity. It symbolizes safety and cleanliness. Black is power, elegance, formality, death, evil, and mystery.

Your Dynamic Brand Name & Purpose Hex Code Black Champagne Carissma When creating your palette, Include a name, the hex code, and a tip on how to use the color in your brand. What is a Hex Code? Every color has a hex code which tells your software or website the exact color. Each code is six characters consisting of numbers and letters. Name & Purpose Hex Code Black Accents & Backgrounds #000000 Champagne Main Logo & Highlights #e5ce9f Carissma Logo & Headings #e88a8a Razzmatazz Accents & Headings #dc0060 Eastern Blue Backgrounds & Headings #037491 Navy Jeans Logo, Accents & Headings #5b9bd5

Your Dynamic Brand Step 2 – Choose 4-8 images that inspire your brand’s look and feel

Your Dynamic Brand Step 3 – Pick 2-3 fonts that fit your style One Alex Brush ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Personality font First font use in the main logo Two Raleway ABCDEFGHIJKLMNOPQRSTUVWXYZ Sans Serif Font Second font used in the main logo Three Playfair Display ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz Serif font Font used in the stamp logo Step 4 – Choose at least 1 professional well-lit, high-quality image of yourself

Your Dynamic Brand Your Visibility Your core social media platform The image size preference for that platform Choose at least three layouts (free or paid)

Your Dynamic Brand Building Your Style Book Name & Purpose Hex Code STEP #1 – Choose Approx. 4-6 Colors Name & Purpose Hex Code Color 1 Accents & Backgrounds # Color 2 Main Logo & Highlights Color 3 Logo & Headings Color 4 Accents & Headings Color 5 Backgrounds & Headings Color 6 Logo, Accents & Headings

Your Dynamic Brand STEP #2 – Choose 4-8 (Complementary) Images That Match Your Colors

Your Dynamic Brand Personality font First font use in the main logo STEP #3 – Choose 2-3 Font Styles One Personality font First font use in the main logo Two Sans Serif Font Second font used in the main logo Three Serif font Font used in the stamp logo STEP #4 – Choose Professional Image (Well Lit, High Quality)

Your Dynamic Brand Photo Size Cheat Sheet Facebook 940px x 788px Facebook Ad 1200px x 628px Facebook Cover Photo 828px x 315px Instagram 1080px x 1080px Pinterest 735px x 1102px Twitter 1024px x 512px

Your Dynamic Brand Social Media Post Layout Examples

Your Dynamic Brand Social Media Post Examples On Brand Off Brand

Your Dynamic Brand Resources Colors Stock Images Fonts colorpalettes.net (for inspiration) coolors.co/app (for your own designs) Stock Images pexels.com (free) unsplash.com (free) shutterstock.com fotolia.com Fonts googlefonts.com dafonts.com Social Media Tools canva.com