AET 560 Randy Howell October 12, 2015 Communication Plan J. Flowers AET 560 Randy Howell October 12, 2015

Communication Plan How to launch the communication plan The technology needed to accomplish the plan How to test its effectiveness and the impact of management’s response to the organizational change How to generate feedback for continuous improvement How to address negative responses or communications about the change How your communication plan can affect organizational change 11/14/2018

Launching the Communication Plan Company pre-approval Create a need for change Communicate progress Create positive environment Changes to plan will be made as needed Introduce the plan to the company by including steps that it will take to achieve success. Connect the changes of process to Comcast as a vision, and goal orientated. The second step of the communication plan will consist of clarification of steps, comparative data and job status for the employees, as well as training. Communicating progress, and identifying misconceptions, and rumors that may be evolving. Enthusiasm and motivation is important to maintain a positive environment. At the completion of the communication plan iot 11/14/2018 (Video, 2009), (Cawsey 2012, p. 319)

Technology Needed Presentations, power point, slide share, prezi Video conferencing Printable materials Internet, websites, email Company issued apps for cell phones, iPads, iPods to be used in the field 11/14/2018

Testing the Effectiveness of the Communication Plan Acquire feedback from employees, leaders and customers Data will be accumulated, this will help the teams understand how the changes are affecting the employees, leaders and customers of Comcast. Provide secret shoppers to ensure that the program is being followed Provide surveys Data collected will show how plan is working 11/14/2018 (Spector, 2013 Para, 12)

Testing the Effectiveness of the Communication Plan Acquire feedback from employees, leaders and customers Provide Surveys Cause and effect diagrams Control charts Scatter Plot Graph Elephant Flow Diagram Industry data Data will be accumulated from surveys and feedback, this will help the teams understand how the changes are affecting the employees, Leaders and Customers of Comcast. Data Collected will show how plan is working and what should be done next. 11/14/2018 (Shen, 2012, p.1)

The Effectiveness of the Communication Plan Ensure employees understand how the changes will influence their future Help to prepare for future changes Monitor Progress Fewer mistakes Learn from errors Keep everyone well informed Ensure everyone understands the need for the changes Increase motivation Ensure everyone understands the impact the changes have on the company Inspire and motivate 11/14/2018 (Tong, 2015, p.1)

How to Address Negative Responses or Communications About the Change Hear and Address Employee or Customers Concerns both Positive and Negative Stay Calm and Think Clearly What’s happening and why its happening 11/14/2018 (Fallon, 2014, p.1)

How to Address Negative Responses or Communications About the Change Do not take feedback personally Make sure that negative feedback is clear and understood. One on one communication about Comcast changes. If feedback need more thought, or answers are not available immediately, give a promise of a response within a certain time period. Keep calm and collective thoughts. Don’t Rush. Everyone has a voice. Listen. Respect and consider others perspectives. Will vs.Skill. Provide feedback, use surveys, address negative responses promptly 11/14/2018 (Video, 2009)

Generating Feed Back Support employee communication Keep employees informed Provide surveys from all levels of Comcast Performance assessments Communicate responsibilities 11/14/2018

How your Communication Plan can affect organizational change Gaining new skills Prepare employees for change Strengthen Communication Longevity Confidence handling customer issues Repair bad image of Comcast Creates teamwork Inspire, motivate and develop future service Increase employee motivation Will maintain moral Supports Comcast's goals 11/14/2018 (Cawsey 2012, Para, 13)

Conclusion Communication should be continuous. Communication should include feedback from customers, leaders and employees of Comcast. Communication should provide current information and updates. Communication is the groundwork for organizational change. The key to any organization is communication. This will help all employees and leaders understand the need for the changes, and how to process the changes smoothly. The communication plan will help ensure that Comcast has the best possible service. 11/14/2018

References Biery, E., (2013), Accounting Web, Top Five Ways Accountants Can Use Industry Data, retrieved from: http://www.accountingweb.com/aa/auditing/top-five-ways-accountants-can-use-industry-data#cxrecs_s Cawsey, T. F., Deszca, G., & Ingols, C. (2012). Organizational change: An action-oriented toolkit (2nd ed.). Retrieved from The University of Phoenix eBook Collection database. Fallon, N., (2014), Negative customer review? Turn it into a positive opportunity. Retrieved from: http://www.businessnewsdaily.com/6503-negative-customer-reviews.html Shen, J., (2012) How to give negative feedback (without sounding like a jerk, Life Hacker http://lifehacker.com/5941071/how-to-give-negative-feedback-without-sounding-like-a-jerk Spector, B. (2013). Implementing Organizational Change: Theory into Practice (3rd ed.). Retrieved from The University of Phoenix eBook Collection Database. Tong, C., (2015) Measuring Change Effectiveness, http://changeactivation.com/modules/measuring-change-effectiveness/ Video, (2009), The effects of organizational Structure http://purelocal.com/Video.aspx?videoid=kUzcWPkmPCw&slk=effects+of+organizational+change&cid=10256955502&kwid=21111627521&akwd=effects+of+organizational+change&uq=effects+of+organizational+change&nid=2&term=effects+of+organizational+change&vx=0