Enhancing Your Planned Giving Marketing in 2016 and Beyond!

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Enhancing Your Planned Giving Marketing in 2016 and Beyond! Presented by: Brian Redmond Chief Seattle Council

MULTI-CHANNEL MARKETING

Your council’s website design Menu built into your council’s website design

E-NEWSLETTERS Service vs solicitation Consistent outreach Drives traffic to website Builds relationships Stewardship

DIRECT MAIL & PRINT LITERATURE Postcard Wills Guide Briefs Insert

DIRECT MAIL & PRINT LITERATURE Newsletters Postcards Brochures

Legal. Marketing. Design. SUPPORT Legal. Marketing. Design.

Recurring Giving 523 monthly donors = $114,500. $220 avg. annual gift for recurring donor vs $123 for one-time donor 92% retention rate for recurring donors vs 47% for one-time donors Cancel or change at any time

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