TRAINING

ANDROS S.A French company established in 1959 by Jean Gervoson and Pierre Chaponlart Europe's leading producer of jams, compotes and other fruit based products (production is over 200,000 tpa) Bonne Maman is flagship brand and European leader in jams Bonne Maman also makes cookies

ANDROS PRODUCTS Andros Products • 370grm • 30grm Bonne Maman jam L & F Compotes Fruit Based Desserts* Andros Products Juices Pockets Bonne Maman cookies * also sugar free

BONNE MAMAN JAM’S RANGE 370 grams 30 grams L & F Strawberry Apricot Orange Raspberry Peach Cherry 4 Fruits Fruits Of the Forest Black berry Rhubarb Blue berry Fig Jam Asstd. Cherry Strawberry Apricot Orange Raspberry Jam Asstd. Strawberry Raspberry Wild Blueberry Orange Apricot Honey

JAM TERMINOLOGY Product made of fruit with recipes that use sugar (beet or cane) as a preservative Jam most common English name; US and other countries use Preserve British use Conserve for premium quality Andros ships same product and calls it Jam for some countries Preserve (for US) and Conserve for UK Outside UK Bonne Maman prefers to use Preserve to indicate premium quality Jelly is made with juice of small fruit (berries) Marmalade is preserve made of citrus fruits, with small pieces of skin present and less sugar (very British)

JAM’S FRUIT AND SUGAR CONTENT European law: - 35% fruit is “Jam” - 45% fruit is “Extra Jam” Andros makes “Premium Jam” with 50% fruit Bonne Maman’s sugar content is 60% in most countries (50% sugar + 10% sugar from the fruit) UAE, Middle East in general, US and Australia have 65% sugar requirement Brix is measure of dry extract (in this case sugar) so Jam in UAE is 65% brix

JAM’S SWEETNESS Jam is made with sugar, but: - Glucose (corn syrup) is used for lower qualities - Artificial sweetener for diet product When sugar is replaced by Fructose it is not a jam but a fruit spread* * eg. St. Dalfour with grape juice

JAM AND DIABETICS It’s not possible to extract the natural fructose from fruits (Diabetics eat the less sweet fruits) St. Dalfour using grape juice has same amount of sugar as the rest, difference is the type Jam for diabetics uses natural fructose and artificial sweetener upto 20%, so high fruit content Diabetics prefer fructose for its low GI Artificial sweetener leaves after taste Bonne Maman’s Light and Fruity has less sugar and high fruit content

BONNE MAMAN JAM’S ADVANTAGES World wide know brand French Premium quality Artesanal production method Top ingredients: only pure fruits not purees

BONNE MAMAN TOP QUALITY Best fruit, no purees Big fruit pieces Mix of white and brown sugar for better taste Little pectin: “soft set” texture Bright and shiny Vacuum cooking at lower temperature results in strong fruit taste

COMPARISON BONNE MAMAN – ST DALFOUR Product • traditional recipe for preserves • closest recipe to ‘home-made’ style • industrial invention with no traditional background - created solely for export marketing • mediocre level of quality in color and texture Packaging / Image • most traditional and familiar packaging in the world, associated with ‘French way of life’ • ‘Laura Ashley’ type décor developed specifically for marketing in English- speaking countries( nothing French about it) Label • No 1 in France, with 35% market share brand recognition over 60% • only sporadically distributed, market share is virtually zero Nutritional Information • The best compromise between taste, tradition, and nutritional balance • Selling point is “no Sugar added’ - Yet sugar content is the same as Bonne Maman! • Higher calorie count than Bonne Maman (strawberry)

BONNE MAMAN STANDS