DMOs & Single Source Funding What to do when your budget shrinks or your bed tax funding is pulled. Janice W. Marshall President & CEO Macon-Bibb County CVB

Retire! ! !

Shrinking Budget Supplement Bed Tax Revenues Higher Membership Dues Higher Membership Dues Gift Shop Revenues: Clayton County Gift Shop Revenues: Clayton County Sponsorship Sales: Delegate Bags Sponsorship Sales: Delegate Bags Advertising Sales: Brochures, Web Banner Ads Advertising Sales: Brochures, Web Banner Ads GrantsCorporate, Foundation, Government GrantsCorporate, Foundation, Government

When Bed Tax Funding is PulledIts too late Become an Effective Politician Become an Effective Politician Tourism is Economic Development Tourism expenditures contribute to local tax coffers present that check to government officials once a year! Tourism generates Jobs Do the research and show the ROI include initiatives, awards, recognition in your PR campaigns Tourism Officials need to be seen as Power Players The Best Offense is a Good Defense!

Point out Differing Objectives of DMO &: Point out Differing Objectives of DMO &: The Chamber of Commerce Downtown Development Groups Economic & Community Development Groups The Best Offense is a Good Defense!

DMO Board of Directors DMO Board of Directors 2/3 Travel Industry Leaders 1/3 Community Power Players who will advocate FOR the DMO (not just use their positions to get preferential treatment)

The Best Offense is a Good Defense! Above Marketing, Above Marketing, DMO Presidents need to be good politicians.