Cooperative Extension Banner Program Identify issue relevant to entire population: Georgia wellness Create program for simultaneous statewide delivery Engage communities Change sedentary lifestyles Reduce rates of preventable disease Walk Georgia was created in response to our state’s growing obesity crisis by a team of University of Georgia health and nutrition specialists, researchers and county extension agents. In 2006, 42% of adults in Georgia reported being regularly physically active. Regular exercise has been proven to reduce the risk of heart disease, diabetes, cancer and depression. The goals of Walk Georgia are to: Develop regular physical activity habits Get healthier and more physically fit Have fun! University of Georgia Cooperative Extension

What is Walk Georgia? Free 12-week program Six-week registration period Log physical activity online Activity entered earns “miles” Miles unlock counties To date: 8 full sessions, 1 pilot 30,000 participants; 3.3 million miles of activity logged widespread state adoption University of Georgia Cooperative Extension

Gift Coca Cola Foundation $1 Million – 3 year period Redesign web presence Enhance staff and infrastructure capacity Support County Walk Georgia programs Full time Walk Georgia Coordinator Support staff Technology support University of Georgia Cooperative Extension

Additional Goals Coca Cola Foundation 100,000 physically inactive Georgians to become more active More notoriety for Walk Georgia/UGA Extension Good partnership May attract other supporters University of Georgia Cooperative Extension

Why should I participate? Receive a weekly progress report. Receive weekly Walk Georgia newsletters. Learn about Georgia through county facts. Receive county incentives. Improve your physical condition. Reduce certain health risks. University of Georgia Cooperative Extension

Fall 2013 Session Program Dates Registration open September 1 – Oct. 9 Log activity Sept. 1 – Nov. 23 Register at www.walkgeorgia.org Individuals or teams of four may participate Email address required for account creation Or team captain can register and enter activity for team members without email access Who may participate? Anyone › Adults › Youth Schools › Teams of four › Individuals People who register as individuals must have an e-mail address. Those without e-mail may join with a team, and captains with an e-mail address may register for them. University of Georgia Cooperative Extension

County Implementation: Form a local task force Seek local sponsorship Determine local competitions Interact with local organizations Have kickoff Support participants Advertise – spotlight participants www.walkgeorgia.org/promo Competition development – best case scenarios (real examples), incentives – WG water bottles, t-shirts, sponsorship Macon – school component: principal’s challenge cup - $400 award to top school (sponsor funded) Your local Extension office has access to your county participants’ data (contact info, team and individual physical activity entries). We can assist you with the registration process should questions arise. University of Georgia Cooperative Extension

Marketing University of Georgia Cooperative Extension Promo – handpick items to show, discuss availability, provide URL -- Printed materials Brochure, poster, exhibit Online support materials Canned email invitation, letter to captains, donors, county guide, school guide, utility bill insert, fill in news story Media support: news story, radio and television public service announcements 6 or 8 foot outdoor vinyl banners- great for use with kickoffs- City flags- Both the above items counties ordered directly from vendor Windowshade exhibit- 15 produced and distributed across state- Each county provided with a supply of printed materials - sets of 100 brochures; sets of 25 posters; exhibit scaled for use on tabletop display Counties can purchase incentive items directly from our preferred vendor (which helps maintain quality control and discounted volume pricing). - water bottles, t-shirts, window clings, beach or drawstring tote bags University of Georgia Cooperative Extension

University of Georgia Cooperative Extension

University of Georgia Cooperative Extension

Special groups: Schools, senior centers, other large organizations See group/school registration kit: http://www.walkgeorgia.org/index.cfm?public=schoolKit Special instructions to help with registration – from facilitator to participant Limited mobility content Show groups how it’s set up how we’ve helped this population use it (i.e. teacher instructions for registration). Senior centers – activity coordinator: helps w registration and keep up with activity – county is putting in data for them and printing certificates School initiatives – step-by-step instructions for registering classes http://www.walkgeorgia.org/index.cfm?public=schoolKit Special circumstances (groups, limited mobility) There are adapted activities for those with limited mobility- these are indicated by a ‘*’ in the activity menu University of Georgia Cooperative Extension

Registration: Pre-survey of exercise behaviors Demographics Account creation: Individual Team captain Team members Participants: teams and individuals Groups: identify school and other affiliations We have an online tutorial which walks through the registration process: http://www.walkGeorgia.org/public/acctCreation_participant.html This may be downloaded at: For PC users: http://www.caes.uga.edu/unit/oc/marketing/ext/walkga/WalkGA-accountCreation-participant.EXE For MAC users: http://www.caes.uga.edu/unit/oc/marketing/ext/walkga/WalkGA-accountCreation-participant.hqx University of Georgia Cooperative Extension

University of Georgia Cooperative Extension General how-to: activity > records > map > factoids > rankings / help Minute > steps > mile conversion How are activity minutes converted to miles? For the purpose of this program, a mile walked at a moderate pace is worth 2,000 steps. For every 2,000 steps that you exercise, you earn one walked mile. Each activity has a preset amount of steps-per-minute. Using the minutes you exercise and the steps provided for that activity, a total of steps is calculated. That total is divided by 2,000 to establish your mileage. University of Georgia Cooperative Extension

Activities Active Stretching Aerobics Badminton Basketball Biking / Cycling Bowling Calisthenics Canoeing / Kayaking Dancing Dynaband Elliptical trainer Exercise Ball Exercise machine Football Frisbee / Catch Gardening Golf Gymnastics Heavy yardwork Horseback riding Hunting Jump rope Martial arts Medicine Ball Mowing Pilates Racquetball Running Skating Skiing Soccer Softball Swimming Tennis Volleyball Walking Water Activities Water Jogging Weight lifting Yoga There are many different types of activities to choose from in the physical activity log. University of Georgia Cooperative Extension

University of Georgia Cooperative Extension Points of contact: web, newsletter, listserv, county office, help desk Participants receive a weekly email newsletter with health tips and a recipe using Georgia grown products. University of Georgia Cooperative Extension

Post-program: Post-survey Completion certificate Awards to leaders, local recognition Success stories County reporting Competitions – unofficial, local, state ACCG- Association County Commissioners of Georgia School County University of Georgia Cooperative Extension

Program Evaluation: ~4000 registrants per session ~3000 active participants Who are they? How satisfied were they? Would they recommend this to a friend? Walk Georgia task force reviews participant surveys and suggestions after each session Number of people registered / participate – per session averages: 3000 / 2000 Demographics: 80% female; 80% white, 15% black; median income $65,000 Satisfaction of participants satisfied/v satisfied : 92% 80% said they would recommend to others The task force has continued to play a critical role- a debriefing is held after the close of each 8 week session to review program participant data and suggestions for future program enhancements. University of Georgia Cooperative Extension

Fall 2013 Program Dates: Registration open Sept. 1 – Oct. 9, 2013 Log activity Sept. 1 – Nov. 23 Questions? Contact your local Extension office at 1-800-ASK-8421 or go to www.walkgeorgia.org Thank you for helping make Walk Georgia a success in our community! University of Georgia Cooperative Extension