Marketing and Communications Workstream

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Presentation transcript:

Marketing and Communications Workstream Susan Johnson

Key aims Educate Engage Brand and reputation Defining added value contribution Development of core messages Promotion to key stakeholders Engage Leverage our unique engagement with at risk groups Assist partners agencies to deliver Act as a bridgehead between other agencies Brand and reputation Use to assist awareness programmes Leverage national campaigns

Action Plan (1) Virtual network of road safety specialists from across F&RS Position document and CFOA policy Survey to determine priorities assigned to road safety Evaluation of interventions Lobbying through policy makers and legislators Pilot programme using firefighter imagery

Action plan (2) Internal capacity building CFOA Road Safety Web Site Policies and training Coherent road safety messages Identifying and communicating best practice in training and development Driver training and internal policies reflecting a priority for road safety CFOA Road Safety Web Site Newsletter

Site Map www.cfoaroadsafety.org.uk Home About Us Strategy and Plans Resources Message from Barry Dixon Message from John Doyle Who are we? CFOA Road Safety Board Workstream Lead Devolved Administrations CFOA Road Safety Strategy Prevention action plan Protection action plan Intervention and delivery action plan Marketing and communications action plan Inter-agency and partnerships action plan CFOA Road Safety Catalogue Evaluation Reports Minutes Useful Links Discussion Area Calendar Minutes of Road Safety Board Meeting List of useful Links Department of Transport LARSOA CFOA IRMP Group Highways Agency List of FORA topics Community of Interest Calendar of Road Safety Events Regional Events News Latest news and releases on road safety Latest statistics

Lobbying DfT Road Safety Strategy DfT Child Road Safety Strategy FRS Children and Young People Strategy National Framework LG White Paper

Concerns Not out to duplicate, replace, re-invent Local involvement in road safety partnerships crucial Capacity and commitment to deliver Policy development Another mouth to feed Legal issues on enforcement

Useful contacts/resources Government News Networks Department for Transport Resources for local marketing and media campaigns www.thinkroadsafety.gov.uk/usergroups/rso userid: transport password: TRS504 www.larsoa.org.uk www.highways.gov.uk

What you can do Lead on actions in the workstream Respond to questionnaire Share evaluation of road safety initiatives Pilot evaluation of new initiatives to determine FRS contribution through engagement Contributions to newsletter Web site updating Pilot training programme for ff’s on road safety message delivery