Increasing ridership through partnerships Amy E. Hill Director of Marketing Interim General Manager & CEO

Serving the cities of South Bend & Mishawaka in Northern Indiana First LEED Platinum Transit Facility in the country Conversion to CNG began in 2015

University of Notre Dame Campus Crossroads Reduced Parking Stadium Renovations Added Hype 7 Home Games in 2017

Downtown South Bend New residential housing (375+ additional units) Aloft South Bend – opened September 2017 Courtyard by Marriott – opening March 2018

Game Day Express Route launched in September 2017 Free service between downtown South Bend and ND Visitor’s Center Operates three hours prior to and two hours following the game

Results: Ridership increased 40% on the 7 home game Saturdays Increased public awareness; reached non-traditional riders Local hotels promoting public transit to guests Exceeded target audience Created welcoming community / game day environment in downtown South Bend

Going Forward Potential to adjust service times (early tailgating crowds) Requests to expand service to other areas of the community; particularly other hotel corridors