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Presentation transcript:

PLAN A H E A D

“Psychosclerosis” A Hardening of the Mind

Fire! Ready! Aim!

Fire! Ready! Aim!

A Core Question: What is the Future of Converged Media?

The Television Program? What is the Future of… Broadcasting? The Television Program? Broadcast Advertising? Converged Media Advertising? _______________? What Will This All Mean to Me?

Visioning Bibliography Competing for the Future, Gary Hamel & C. K. Prahalad, Harvard Business School Press, 1994. 2. The Art of the Long View, Peter Schwartz, Doubleday Currency, 1991. 3. A Technique for Producing Ideas, James Webb Young, NTC Business Books, 1975.