Toni Schneider, CEO
Who is Automattic?
To democratize online publishing Our mission: To democratize online publishing
8.5% of all sites on the internet
4 key trends
Trend #1: Blogs -> Web sites
Trend #2: SEO -> SMO
WP.com social/search: 3% -> 15% GigaOM: Twitter at 30% Bandcamp: Facebook passes Google
Trend #3: Mobile publishing
Trend #4: Point of control: You
Control over my online presence: my design my content my ads (or not) my reputation my privacy
my domain
facebook.com/tonidotorg vs. toni.org
1 point of control vs. 124,000,000 points of control
Control + Connection
Thank you. toni.org