Three Counties Show June 2016

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Presentation transcript:

Three Counties Show 17 - 19June 2016 Dept focus: ARA, Private Client Delivery team: Worcester, Cheltenham, Hereford, WV offices Budget & Costs: Pitch @ FOC (part of sponsorship) Decorations @ £190 Travel & expenses Total cost - £ Main aims: To raise HCR private client profile Gain new business and contacts (ARA) Secondary aims: Maintain & develop relationship with TCSG Maintain & develop relationship with Worcester Warriors

Branding & Engagement Brand awareness Audience engagement: Branding at South Gate entrance c.48,000 footfall Branding at main entrance, 96,000 footfall in total Branding on main ring & equine ring Branding at CLA Big Breakfast 250 delegates Branding in Westons Hospitality tent (Adam Henson hosted lunch) Twitter & Social media engagement Audience engagement: Approx. 1000 branded bags distributed Approx. x no. balloons given out X no. competition entries CLA Big breakfast – table of 10 Highland Cattle – sponsorship and prize giving Presentation of Mary Wathen and Heath Thomas to HRH Princess Royal

Social media interaction Twitter post Impressions: 2,038 Retweets: 7 Likes: 3 LinkedIn Impressions: 1,480 Clicks: 20 Interactions: 11 Posts on the day Likes Reached people Facebook PR (boosted) Reach/impressions 1.4k Clicks: 45 Reactions/comments/shares: 28

Client follow up

Event follow up Email to competition entries Social media engagement Video embedded in website and shared on social media Press release distributed Article on the website