Gary M. Weiss Professor and Chair Dept. of Computer & Info. Science Fordham University or wisdmproject.com

Fordham and Bronx Zoo have a formal collaboration agreement Increased collaboration between Fordham and the Zoo is a high priority Supported at the highest levels of the university This specific effort is garnering attention & support Several departments at Fordham involved Fordham and Zoo members of local consortium Also includes Botanical Gardens & Einstein 2/1/2012Gary M. Weiss Bronx Zoo Presentation2

WISDM = Wireless Sensor Data Mining Mine knowledge from smart phone sensors mainly accelerometer thus far; now moving to GPS Most relevant application: activity recognition Determine what a user is doing from accelerometer Walking, jogging, stairs, standing, sitting, lying down Supported by a NSF Health and Well-Being grant Track a users activities & generate reports (actitracker) Other apps: Biometrics & Trait Identification 2/1/2012Gary M. Weiss Bronx Zoo Presentation3

WISDM platform has three pieces Application running on Android smart phone Back end server to receive and process data Web interface for presentation of results Most of our effort goes into this platform This platform can be used for visitor tracking 2/1/2012Gary M. Weiss Bronx Zoo Presentation4

GPS is highly accurate Works outdoors only Can determine when enter and leave a building Commonly used for traffic navigation Cell phone tower triangulation is also possible Wi-Fi tracking also possible (future) 2/1/2012Gary M. Weiss Bronx Zoo Presentation5

Demographic information Route information Detailed per visitor tracking/replay Heat-maps (density map) How often each path is used Stats by time of day and day of week 2/1/2012Gary M. Weiss Bronx Zoo Presentation6

Exhibit Information Identify boundaries of each exhibit Number visitors, distr. of time spent Stats by time of day and day of week Previous and next exhibit Activity recognition: sitting vs. standing Traffic Reports Automated wait time estimates 2/1/2012Gary M. Weiss Bronx Zoo Presentation7

Individual Summary Statistics Time spent in park Average speed Time spent indoors vs. outdoors Favorite exhibit (by time) Time spend in restaurants, gift shop Exhibits visited Generate a report about visit and save to an account 2/1/2012Gary M. Weiss Bronx Zoo Presentation8

Determine patterns and differences in patterns based on: Time of day and day of week (free Wednesdays) Demographic information Age, number in party, gender 2/1/2012Gary M. Weiss Bronx Zoo Presentation9

To perform tracking and monitoring user can keep smart phone in pocket Does not interfere with experience Limited benefits to user (maybe coupon at end) Fine for a limited research study May include few thousand subjects 2/1/2012Gary M. Weiss Bronx Zoo Presentation10

Broadcast notifications Send message to everyone via app or text msg Notify of feeding times, low wait times, etc. Coupons and special deals 2/1/2012Gary M. Weiss Bronx Zoo Presentation11

Treasure hunts Interactive information guide Uploading of pictures Tagged with time and location Save to visitor-specific account or shared Accounts can preserve info. across visits and maintain relationship You like elephants so maybe you are interested in our new baby elephant 2/1/2012Gary M. Weiss Bronx Zoo Presentation12

Wireless connectivity Wi-Fi is ideal, cellular connection is fine Data buffered until a connection can be made Could even transmit after leaving park if app not deleted Mechanics of downloading app Just flyer? Kiosk? Researcher? 2/1/2012Gary M. Weiss Bronx Zoo Presentation13

Fordham WISDM class visited the zoo for a few hours with smart phones Only most basic functionality Tracking of visitor through zoo Used existing Google Maps (which are not very good for the Bronx Zoo) 2/1/2012Gary M. Weiss Bronx Zoo Presentation14

For more information go to wisdmproject.comGary Weiss 2/1/2012Gary M. Weiss Bronx Zoo Presentation15 Work Supported by: National Science Foundation Google Faculty Research Award Fordham University