Descriptive Research.

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Presentation transcript:

Descriptive Research

Types of Research Strategies Experimental Research Non-Experimental Strategies Descriptive Research Observational Archival Research Survey Research Correlation Research Quasi-Experimental Research

Observational Research Consideration Representative behavior (consider the level of involvement)

Naturalistic Observation When an observer records behavior in a natural setting without intervening

Participant Observation The observer becomes a participant in the setting

Contrived Observation Observation in settings arranged to facilitate the occurrence of a behavior

Survey Research A self-report method, using questionnaires, personal interviews, telephone, or internet polls The term “survey research” is research used for descriptive, naturalistic purposes

Archival Research An unobtrusive measure that relies on existing records

Content Analysis Where a researcher makes inferences based on specific characteristics objectively identified in messages

Back et al. (2010). “The Emotional Timeline of September 11, 2001, Psychological Science, 21(10), pp. 1417-1419.

Natural Treatments A naturally occurring event that has a significant impact on society at large on a particular members of society

Lasting Consequences of 9/11 Americans reduced air travel after 9/11

Lasting Consequences of 9/11

Survey & Archival Research Disadvantages Subjective Measurments Response Set Response Bias Selective Deposit/ Survival Advantages It’s a good start Massive Data Collection Able to test things not allowed in experiments Unobtrusive Multi-method contribution of real world behavior