Looking back: Social media #JANGL2013
Summary NGL social media plan 2013: What did we say we were going to do? NGL 2013 activities: What did we do? 2013 results: Did it make a difference? Key learnings and next steps
NGL Social Media Plan 2013: What did we say we were going to do?
Overall social media objective Utilize social media to drive conversations with students, volunteers and sponsors in order to: increase awareness of NGL and its positive impact on students increase awareness of Junior Achievement support and provide engagement opportunities for JA students, ambassadors, volunteers and sponsors attending NGL
Social media strategy Engage youth in online conversation about their experience at NGL Encourage students, ambassadors and volunteers to participate in social networking Engage and thank speakers Engage and thank sponsors for their commitment
Social media tactics Issue series of general updates Highlight event happenings Encourage social media participation (opening/ closing remarks/team meetings/delegate manual and passport) Profile media interviews and coverage Upload and share photos and videos Thank sponsors and speakers
NGL 2013 Activities: What did we do?
Twitter Hashtags #JANGL2013 #ImNext2013
Twitter tactics 171 tweets and 85 retweets Examples
Facebook tactics
41 posts on NGL page 422 photos shared Facebook tactics 41 posts on NGL page 422 photos shared Examples
2013 Results: Did it make a difference?
Twitter measurement – Aug 6-22 44 followers for total of 343 followers 206,064 accounts reached* 1,738,163 impressions* 1085 tweets from 204 contributors* *TweetReach report – August 22
Facebook measurement – August 6 - 22 121 supporters (784) Daily Reach – Facebook insights report
Facebook measurement – How many people did we reach? Peak – 23,000+ Weekly reach – Facebook insights report
Page visits – What are people doing on our Facebook page? The majority are visiting timeline & photos Facebook insights report
2012 and 2013 Comparison 2012 2013 Twitter – followers gained 41 44 Twitter – tweets 79 171 Twitter – accounts reached 30,328 206,064 Twitter – impressions 202,630 1,738,163 Facebook - likes gained 129 121 Facebook - weekly reach 19,000 23,000
Key learnings and next steps
Key learnings and next steps JA must use social media to drive discussions and brand profile with some of its key audiences Cont’d on the ground social media is required at NGL 2014 Comprehensive national policy for social media needs to be developed (beyond NGL) Plan needs to be developed to maintain momentum on social networks Examine integration between JA page and NGL page