Coppertone Polarized Lenses

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Presentation transcript:

Coppertone Polarized Lenses The ultimate protection for you and your customer

Leading the Way in Blue Light Protection First blue filtering lens released in 2002

A Powerful Consumer Brand America’s #1 sun care brand 94% consumer brand awareness Positioned as an innovator in sun protection Coppertone Polarized Lenses

The Coppertone Consumer Sell the HEALTH conscious consumer Segment spends the most on eyewear purchases* Highest income of all consumer segments* 78% purchase eyewear every one to two years* 34% typically purchase more than one pair* Highest percent of the segments to always look for specific brands of lenses and frames* * © 2015, VISION EASE Consumer Research Coppertone Polarized Lenses

Your customers care about eye health And they are more health conscious than ever… What do they want? The best sun protection A brand they know and trust 1- Pew Research Center 2 - Google.com 3 - Nielsen Coppertone Polarized Lenses

The ultimate protection under the sun A level of health protection competitive brands can’t match. The highest level of Solar Blue Light Protection4 The highest level of UV Protection Protects the skin surrounding the eye from the sun’s harmful effects5 Protects against harmful UV and Blue Light - linked to cataracts, macular degeneration and other serious eye conditions6 4 - Blue Light Protection Value, VISION EASE 2015 5 - Skin Cancer Foundation 6 - The Family of Sunlight-Related Eye Diseases, Optometry and Vision Science. Vol.1. 1994 Coppertone Polarized Lenses

2x Solar Blue Light Protection Only Coppertone Lenses by VISION EASE offer 2x the Solar Blue Light Protection of the nearest competitor* To provide a means of quantifying the degree of Blue Light protection offered by a lens allowing for an informed decision by the consumer as to which solution offers the best protection The use of the Blue Light Protection Factor provides clear and meaningful information for the consumer based upon the potential for HEV damage to the eye, rather than exposure to Blue Light which may or may not be damaging. A typical clear lens would provide a Blue Light Protection (BLP) Value of near 1 which indicates it is not significantly different than exposure without glasses. However, sunglasses offering a BLP Value of 10 would provide an exposure reduction by a factor of 10. In other words, when wearing the sunglasses a user would need to be exposed for 10x longer to achieve the same cumulative dose of damaging HEV light. This calculation is based upon published and accepted scientific research of HEV damage to retinal tissue therefore providing a meaningful metric for assessing lens performance *Compares Coppertone gray and green to competitive gray and green Coppertone Polarized Lenses

Coppertone Polarized Lenses Blocks 100% UVA/UVB rays Coppertone Polarized Lenses

See the difference in premium polarization Coppertone Lenses by VISION EASE eliminate 97% or more of blinding glare and are designed to not detrimentally distort color perception. Allows wearers to see their world in more natural and crisp colors Reduces fatigue and eye strain Coppertone Polarized Lenses

Coppertone – The #1 Sun Protection Brand Great for year round use – not just for summer 10x more impact resistant 4x more scratch resistant 20% lighter and thinner than ordinary lenses Coppertone Polarized Lenses

Improved Business Results Recommend Coppertone Polarized Lenses from VISION EASE Coppertone Polarized Lenses

Coppertone Polarized Lenses Availability Coppertone Polarized Lenses

Coppertone Polarized Lenses Education Resources Solar Blue Light (Tech Ed Sheet) Summer Sun Care Skills (Tech Ed Sheet) Winter Sun Care Skills (Tech Ed Sheet) Winter Sun Protection for Your Patients (1 hr. CE credit) Blue Filter Lens Technologies (1 hr. CE credit) Too Much ADO About Blue (White paper) Considerations in the Rx and Use of Photo-protective Eyewear. (HEV white paper) Implications of The Blue Light Hazard and (ROS) in the Pathogenesis of Age Related Macular Degeneration (HEV White Paper) Increasing Polarized Lens Sales (White paper) Polarized Lens Performance Guide (White paper) Coppertone Polarized Lenses

Coppertone Polarized Lenses Marketing Tools Trade Trade Brochure Summer/Winter Job Stuffers Blue Light Facts/Eye Maladies Children’s Flyer Contact wearer flyer Dispensing Mat Color Guide Consumer Authenticity Cards Consumer Brochures Exam Room Posters Exam Reminder Postcards Skin Cancer Foundation Brochures Product Video Point of Purchase Counter Cards PZ Demonstrators Lens Clings Coppertone Polarized Lenses

Coppertone Polarized Lenses