Commitment & Social Norms

Commitment Definition Studies Increased likelyhood of agreeing to a larger request after previously agreed on a smaller request Based on the theory of cognitive dissonance Studies Writing essays advocating for fair treatment  prejudice reduction Limitations and directions for the future Few experimental studies Few tested interventions Motive for consistence varies Conclusion: Further investigation needed!

Social Norms Definition Interventions “Information about what other people are doing and what they approve of” (Wilson, 2011) Injunctive norms = behaviors approved or disapproved of Descriptive norms = behaviors people normally engage in Interventions Educational interventions in schools Media and entertainment interventions Peer influence and discussion groups Limitations and directions for the future People interpret messages differently depending on context  hard to evaluate effectiveness Low-prejudice participants were not affected by others’ beliefs Combine descriptive and injunctive norms