Welcome to Who Wants to be a Millionaire? 50:50 15 $1 Million 14 $500,000 Welcome to Who Wants to be a Millionaire? 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

15 $1 Million The process of developing, promoting, pricing, selling, and distributing products to satisfy customer’s wants and needs. 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: Marketing Concept B: Marketing C: Target Mkting D: Consumer

15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

15 $1 Million Specific statements that clearly communicate what the business expects to achieve. 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: Standards B: Purpose C: Strategy D: Objectives

15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

15 $1 Million 14 $500,000 Gogo Music is very popular in the D.C. area, so they promote heavily there- this is dividing the market based on 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: Geographic B: Psychographic C: Behavioral D: Demographic

15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

15 $1 Million To promote its summer menu, Julia's Cafe plans to mail a $10.00-off coupon to its regular customers next Friday.  The coupon will be valid from August 1-15.  What does use of the coupon represent? 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: Tactic B: Strategy C: Objective D: Goal

15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

15 $1 Million Hollister goes after teenagers from the ages of 13-18 when promoting there new clothing line, this is an example of …. 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: Psychographic B: Marketing Concept C: Target Marketing D: Product/service mgmt

You’ve Reached the $1,000 Milestone! Congratulations! Congratulations!

15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

15 $1 Million 14 $500,000 Should we hire more salespeople during the holiday is an example of which marketing mix element? 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: MIM B: Promotion C: Selling D: Behavioral

15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

15 $1 Million Coca-Cola offers Caffeine Free Coke for customers who prefer no caffeine; Diet Coke is offered to customers who prefer a low-calorie or low carb diet. Coca is using… 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: Demographic Segm. B: Customer surveys C: Psychographic Segm. D: Mkt Segmentation

15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

15 $1 Million 14 $500,000 A restaurant holding a "Senior Discount Day" is which marketing function element? 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: Price B: Promotion C: MIM D: Advertisement

15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

15 $1 Million 14 $500,000 13 $250,000 ___________ is establishing and communicating the values of products/services to potential consumers and determining profit for the business. 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: Product B: Selling C: Pricing D: Financing

15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

15 $1 Million 14 $500,000 A telemarketer calls your house to ask you to buy the new vacuum cleaner, this is an example of … 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: Demographic B: Mkting Info Mgmt (MIM) C: Behavioral D: Selling

You’ve Reached the $32,000 Milestone! Congratulations!

15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

15 $1 Million Which market segment do customers that prefer reasonably priced recreational activities that include a variety represent? 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: Behavioral B: Psychographic C: Geographic D: Niche Marketing

15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

15 $1 Million FATZ Restaurant gives away samples while the customers wait for a table- this marketing effort satisfies the customers in need for food. FATZ’s is using the/a 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: Niche Mkting B: Promotion C: Marketing Concept D: Strategy

15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

John Deere lawn equipment is transported to Home Depot 15 $1 Million 14 $500,000 John Deere lawn equipment is transported to Home Depot by tractor-trailers- this is example of which marketing mix… 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: Channel Management B: Selling C: Product D: Place

15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

How should it be packaged? What level of quality will be offered? 15 $1 Million How should it be packaged? What level of quality will be offered? Will brand name items be sold? Are all questions to be asked when considering which mkting function 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: Product/Service mgmt B: Product C: Place D: Selling

15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

15 $1 Million 14 $500,000 Involves all the activities necessary to get a product from the manufacturer to the consumer:    13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: Channel Mgmt B: Marketing C: Product/Service mgmt C. Promotion

Congratulations!!! Winners receive candy or extra credit!