Welcome to XAP Reach Farther 2010 J. Michael Thompson

Why are we all here?

A Purpose Driven Community Why are we all here? A Purpose Driven Community

Goal: Provide you the products and services you need to drive adoption, increase college access, and support persistence. To change the world one person at a time

Faster and more strategic response. XAP Strategy: ADOPT ADAPT BUILD Faster and more strategic response.

Solutions and market focus Organizational Changes: Solutions and market focus

Organizational Changes: Judy Chappelear Vice President of Solutions Work with the Market Managers to identify market needs and how to address them Increase awareness of the markets Be closer to our clients to better understand their product development needs

Solutions Group Framework Market Needs Market Funding Potential Market Definition Business Plan - ROI Positioning Marketing Plan Win/ Loss Analysis Sales Channel Strategy Buy, Build, or Partner Buying Process Customer Acquisition Distinctive Competence Solution Map Pricing Buyer Personas Customer Retention Competitive Landscape Innovation Product Profitability User Personas Program Effectiveness MARKET STRATEGY BUSINESS PLANNING PROGRAMS READINESS SUPPORT Technology Assessment Product Roadmap Feature Brief & BRD Approval Launch Plan Sales Process Presentations & Demos Use Scenarios Thought Leadership Collateral ‘ Special’ Calls Status Dashboard Lead Generation Sales Tools Event Support Referrals &References Sales Channel Training Sales Channel Confidential. Not for distribution or duplication without prior consent from Xap Corporation. © 2010 Xap Corporation

New Solutions Focus: Adding applications to Choices The National Application Clearinghouse

New Solutions Focus: Reporting and accountability tools

Add value quickly More Open Partnership Strategy: Roads to Success CollegeWeek Live StraighterLine Credentials Solutions

Features Education planning Career exploration Career planning Financial literacy Self-presentation & workplace readiness Goal setting and planning skills

Features Virtual booths Live, interactive video sessions Large multi-school events Event registration, marketing materials, and speaker training Reports and behavioral analysis

Features Online studying Online tutorial support Easy-to-transfer credits

Features Transcript processing Expanded transcript reach Starting in Illinois

Organizational Changes: Roger Clague Vice President of Worldwide Sales Building client base Working with clients in the initial development and contract Team approach to solutions

Organizational Changes: Romy Teh Vice President of Program Management Manages All Development Projects Business Analysis Centralized PMO Quality Assurance

Organizational Changes: Seem Wolsefer Interim Vice President of Client Services Manage the Client Success Leaders, Client Services Managers, Customer Service, and Professional Services

Organizational Changes: Felipe Cariño Chief Technology Officer Lead the company’s technology group Develop robust and reliable platform and architecture Provide technology innovation

New Technology Directions: More contemporary SOA approach S y s t e m I n r o p a b i l 2006 ... 2011 2010 2009 2008 2012 ASP Technology . net Technology Service Oriented Architecture Highly Interoperable Standard Web Architecture Some Interoperability New Architecture

New Technology Directions: Partially cloudy

Faster, more responsive, and strategically meets market needs New Technology Directions: Optimizing all databases True redundancy Faster, more responsive, and strategically meets market needs

More Open Application Strategy: National Application Clearinghouse Institutional Applications Other Vendor Applications Student centric

A Purpose Driven Community

XAP brand Video http://www.youtube.com/watch?v=FE3j0U9yRZw www.youtube.com/watch?v=FE3j0U9yRZw