Vital Portal Media BronzeLens Film Festival- BronzeLens Network Marketing Campaign Customers BronzeLens Film Festival- BronzeLens Network

Vital Portal Media- BronzeLensNetwork Marketing Campaign Customers Vision, Goals, Objectives and Scope for the Organization Vision To deliver a robust, scalable technology content distribution and marketing management system to content publishers and end users. To develop, procure and distribute new original authentic content for publication with adequate capacity To deliver the content with optimal functionality on new and existing end user platforms To successfully introduce new customer service processes to the marketplace to create opportunities for new content publishers Goals To stream content using the venture’s platform to end users using the following devices, platforms or venues: Broadcast television satellite, cable IPTV Computers Mobile phones, tablets, displays and other devices To have end users view content published by the venture in Theaters. Objectives To create a pipeline for content to distributed on the technology platform of the venture Develop business relationships with 10 studios/production houses for the distribution of the content aggregated by the venture Deploy the contemplated IPTV streaming technology infrastructure to be accessed by end users ASAP. Scope Demonstrate IPTV streaming platform privately via recruitment events. Designate team members to execute project activities . Develop commercial and theatrical exhibition relationships Third party data mining and application integration into the IPTV

Vital Portal Media- BronzeLens Network Marketing Campaign Customers Past and Planned Communications Activities Limited past communications executed mainly to test the streaming application Planned communications involve the following: Vital Inc. sponsored brand awareness campaign for the BronzeLens Network to begin 3/15/2018 BronzeLens Network content awareness campaign to begin 4/1/2018 BronzeLens Network customer recruitment campaign through corporate trade and affiliate groups, and social organizations BronzeLens Network customer recruitment campaign via performance compensated bloggers and social media outlets

Vital Portal Media-BronzeLens Network Marketing Campaign Customers Existing Communications Staff and Stakeholders Existing Communications Staff Margaret Diggs Alphonso Jordan Whitfield Josiah Jordan Whitfield Monty Ross Existing Communications Stakeholders Vital Inc. Arlington Shore LLC Liferay Xerox Microsoft Intel Microcorp Synnex TechData

Vital Portal Media-BronzeLens Network Marketing Campaign Customers Current Communications Tools, Activities and Events Email marketing campaign leveraging stakeholder relationships Social media marketing campaign leveraging stakeholder relationships Public relations Broadcast Media Campaign Public relations Campaign highlighting Bloggers, Social Media Mavens Public relations Campaign highlighting Industry Content Publishers

Vital Portal Media-BronzeLens Network Marketing Campaign Customers Current Communications Tools, Activities and Events Online sneak peek marketing campaign invites to targeted database Social media events marketing campaign to targeted database In marketing campaign and in person Public Relations events with affiliated entertainment persona Marketing campaign and in person public relations events highlighting affiliated technology companies Marketing campaign and public relations highlighting Industry content publishers

Vital Portal Media-BronzeLens Network Marketing Campaign Customers Communications Measurables Target Market Universe estimated at 7 million households nationwide 100% Target Market Leads 50% express an interest in the products and services Target Market Conversions 25% of the Target Market Leads subscribe to the service

Vital Portal Media-BronzeLens Network Marketing Campaign Customers Delivery Channels Campaign Media Packs Branding Affiliate Site Banners Content Publishers Online Advertising Conferences Brochures Print / eBooks Competition Billboards Business Cards – Print/Video Awards Posters Press Conferences News Conferences Newsletters Print / Video Video Conferences and Interviews Newspaper Ads Packaging Public Meetings

Vital Portal Media-BronzeLens Network Marketing Campaign Customers Delivery Channels Campaign Delivery Channels Direct Mail Endorsements Demon- strations Trial Periods Fact Sheets Displays Radio Seminars Leaflets/Flyers Speaking Engagements Website Workshops Online/In Person Television Video Presentations Quotes Signage Live Shows Reward Programs Affiliate Programs

Vital Portal Media-BronzeLens Network Marketing Campaign Customers Communication Objectives Stakeholder Awareness Demonstrate Ease of Use and Accessibility to Customer Sponsorship Buy In Recurring Customer Relationship Customer Product and Service Awareness and Engagement

These guidelines are modified only by the Project Sponsors Project Team Meetings are held per Project Calendar The Project Office will distribute communications approved by the Project Sponsors The Project Office will tailor communications to what the team needs to know. The Project Office will communicate what the team needs to now before they need to know it Messages will be communicated through the appropriate channels Every message is communicated formally from Project Office All messages are audience specific Vital Portal Media BronzeLens Network Marketing Campaign Customers Communication Guidelines These guidelines are modified only by the Project Sponsors

Vital Portal Media - BronzeLens Network Marketing Campaign Customers Communication Plan Schedule To Be Determined Schedule will be published in the Project Office online

Information Collection Channel Information Requirement Information Provider Collection Timeframe Vital Portal Media BronzeLens Network Marketing Campaign Customers Information Collection

Vital Portal Media - BronzeLens Network Marketing Campaign Customers Assumptions There are adequate resources available to complete the assigned tasks. The timeframes listed in the Communications Schedule are satisfactory. The required budget is available to complete the tasks needed. Risks There are adequate resources available to complete the assigned tasks. The timeframes listed in the Communications Schedule are satisfactory. The required budget is available to complete the tasks needed.

Vital Portal Media - BronzeLens Network Marketing Campaign Customers Success Criteria The message reached its target audience The output reached the intended audience on schedule There were no complaints received The message received was honest and trustworthy The message addressed the needs of the target audience The message was distributed through the planned channel The message received had its desired affect. The distribution was effective