Social Responsibility

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Presentation transcript:

Social Responsibility Examples of Campaigns by NGOs to stop unethical business practices

Campaign against Destruction of the Amazon by KFC Click on link to see video http://www.youtube.com/watch?v=Mpuslu5OX5k

Campaign to boycott Australian wool producers http://www.youtube.com/watch?v=KsVpV0qsEns http://www.youtube.com/watch?v=OJucymwBU6k Click on links to see videos.

PETA ends its campaign against Benetton People for the Ethical Treatment of Animals (PETA) has called off its international campaign against Benetton now that the multinational retailer has offered its backing to an agreement between the Australian Wool Growers Association (AWGA) and PETA, which has led to a new brand of wool from farmers who are part of a structured plan to end mulesing and live exports. In its letter to the AWGA, Benetton agreed to buy "ethical," nonmulesed wool and urged "the entire Australian wool industry" to adopt the agreement. Benetton has more than 5,000 stores and outlets in 120 countries and 2004 sales totaling more than $2.2 billion. The new, more humane wool brand established by the plan will be available to retailers throughout the world and is already being requested by retailers that do not want to support cruelty to animals. Benetton has joined the ranks of more than a dozen major retailers, including Ann Taylor, Gap Inc., Nordstrom, H&M, Eddie Bauer, Jones Apparel, Lands' End, L.L. Bean, and Liz Claiborne, that support the agreement made between PETA and the AWGA, sending a clear message to Australian farmers that there's money to be made by adopting animal welfare reforms. 2003 Ad

Campaign by International Labour Organizations denouncing Nike for using sweatshop labour. Click on link to see video. http://www.youtube.com/watch?v=pgl7vDZ-jF8&NR=1

Report by National Labour Organization on Christmas Sweatshops http://www.youtube.com/watch?v=WutW8usfTTg Click on link to see report by National Labour Organization on Wal-Mart’s Christmas sweatshops.

Poster & video GAIA (Global Action in the Interest of Animals) denouncing the force feeding of geese for foie gras. Click on link for video. http://www.youtube.com/watch?v=7Kr9euyYCUI&feature=related

One Sky Campaign (supported by CIDA) Have you heard about the Blood Diamond™? A diamond is forever. A child's arm hacked off at the elbow will never grow back. She will never wear a ring on that hand. Diamonds cost more than money. Forever. A father and daughter, victims of violence aimed at controlling Sierra Leone's diamond trade. Boycott diamonds. Ad supported by Canadian International Development Agency (CIDA) First video by Amnesty International speaking out against trade in conflict diamonds and encouraging consumers to buy only diamonds certified according to the Kimberley Process Certification Scheme, a joint government, industry and civil society initiative to stem the flow of conflict diamonds – rough diamonds used by rebel movements to finance wars against legitimate governments. Second video – a remake of DeBeer’s commercial “Diamonds are Forever”, also by Amnesty International. http://www.youtube.com/watch?v=5x4Y1OhkZic&feature=related http://www.youtube.com/watch?v=JsfwEj6yqSA