Unit 2: Understanding Target audiences

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Categorising Audiences

Presentation transcript:

Unit 2: Understanding Target audiences Learning objective: to compare psychographic and demographic audiences.

Need a little help. Watch this: https://www. youtube. com/watch Task 1: Create a blog post entitled: Target Audience. We will look at this more on Thursday together. For now, research and write up what you think a target audience is?

DEMOGRAPHIC AUDIENCE PROFILE Watch this video now and write down at least 4 bullet points on what is said about Demographic audiences. https://www.youtube.com/watch?v=qZUUjq4ZEfY DEMOGRAPHIC AUDIENCE PROFILE

Watch this video now and write down at least 4 bullet points on what is said about Psychographic audiences https://www.youtube.com/watch?v=xhby7s9OJv0

Write a blog post: How does categorising audiences help in media products and services? Which, do you think, audience type suits which type of media product?