Facebook Cover Photo Trick

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Presentation transcript:

Facebook Cover Photo Trick Building your brand

Social Media Branding Re-enforce the visual and emotional anchors people associate with you as a real estate professional

Your Cover Photo Billboard Highly visible online space Cover photo updates have a high priority in the news feed

Step 1. Deciding what to create Do you want to be passive or aggressive? Do you want to create a call to action? What message do you want to convey?

Passive Option Make a simple statement “I love Selling Real Estate” “Proud to Serve My Clients Since 1998” “I Believe In Home Ownership” City skyline photos, state flag, your picture, your company logo, REALTOR logo.

Aggressive Options Create a Call to Action “Looking for the perfect home? I can help” “List with me, experience the difference” “Click here for my July incentive package” “If your home won’t sell, I’ll buy it!”

The How-To’s This creates a call to action for the viewer Add a LEARN MORE or CLICK HERE button to the cover photo This creates a call to action for the viewer By default anywhere the user clicks on the cover photo it will take them to “the description”

Cover Photo Description Once the cover photo is clicked, this is the description

Cover Photo Description cont. Edit description to reflect your message Include web links to your website your home search tool your FB Business Page

Examples

Examples

Conclusion Your Cover Photo is highly visible Creates an opportunity for “Top of Mind” marketing Low cost strategy Update often Be sincere and honest

Branding is like planting a tree, the best time to do it was 10 years ago. The next best time to do it is RIGHT NOW.

Resources Check out PageModo.com for an online custom cover photo maker And TimelineCoverPhotoMaker.com