Oracle Digital Store Theatre Session Gérald Poncet Senior Director Consumer Markets, Oracle October 24th 2018 Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

The Consumer Journey Is Digitally Driven and Often Ends in the Store Digital technology is changing consumer behavior Digital influences the majority of in-store sales Consumers prefer to shop in physical stores Stores are at the forefront of the customer experience   Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

“By January 2019, 90 percent of all retail will still be done in physical stores.” KPMG : Global Retail Trends 2018 “64% of all in store transactions are influenced by digital along the shopper journey and this number is expected to increase to 90% by 2020.” Deloitte Digital: Navigating the new digital divide   “By 2021, nearly 80% of retailers will be able to customize the store visit for customers as a majority of them will know when a specific customer is in the store.” Zebra : 2017 Retail vision study Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

3,000 Did You Know? new stores Considering By 2021 Over the past two years, Alibaba has invested as much as $8 billion in brick-and-mortar retailing Sources: Reuters, Forbes Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

Did You Know? “We want to save guests time and money by helping them find what they’re looking for, discover new products and receive offers and services that are relevant and timely.” Eddie Baeb, spokesman for Target Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

A One-Stop-Shop Technology Provider to Know, Engage and Convert Consumers at the Shelf Digitize the store to blend retail experience Digital acceleration challenges the status quo Point solutions solve point problems Cloud is revolutionizing the retail industry Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

Only Retailers Relevant to Hyper-Connected Consumers will Survive   Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

Oracle Digital Store Brings the Power of Digitization Within the Four Walls of Your Store Know Real-Time Store Management Understand consumer in-store navigation Engage Proximity Based Personalized Offers Personalize the shopper’s experience Convert/Grow Location Driven Clienteling Increase conversion rate and marketing ROI Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

Know, Engage, Convert Customers Interactive Displays Beacon Grid Apparel Shoes Luggage Use case 1: Real-Time Store Management Use case 3: Location Driven Clienteling Fashion accessories Persona: Store Associate Carts Persona: Store Manager Checkouts Office Exit Entrance Use case 2: Proximity Based Personalized Offers Persona: Shopper Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

A New Passenger Experience for the Airport Operator Measure both passenger footfall and dwell time Deliver mobile offers and promotions, increase traveler satisfaction, retail sales and in-terminal visibility CUSTOMER PERSPECTIVE We will utilize geo-location and behavioural- based targeting for in-terminal offers, tracking of real-time customer service and the provision of key customer information improving the customer journey and improving operational efficiency. Roger Westerbeek, Group Head of CRM & Loyalty at Manchester Airport 52 million passengers Move through its five airports each year Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

Mobile-First Solution for Store Associates Access and display inventory on tablets to enable product search and recommendations Use of tablets as the mobile point of sale CUSTOMER PERSPECTIVE This is about collecting and displaying customer information as well as digital content. Implementing Oracle CE and Concierge is the most strategic initiative of the year for Talbots. Patrick Walsh, SVP Sales & Operations, Talbots Inc. Personalized Shopping Experience Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

Oracle Digital Store will Help You Survive the Shakeout Know your customer better than your competition Engage known customers, build seamless shopping experiences and drive revenues Convert more consumers and help your stores become a competitive advantage Improve shopper experience and appeal to younger, more technology savvy shoppers Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

Copyright © 2018, Oracle and/or its affiliates. All rights reserved.