The Chapter Value Proposition

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Presentation transcript:

The Chapter Value Proposition Jim Phelps, CAE, Chief Advocacy Officer & SVP Cornerstone Credit Union League

Three Chapter “Pillars” CHAPTERS COMMUNITY INVOLVEMENT / AWARENESS LEADERSHIP DEVELOPMENT ADVOCACY Credit Union Philosophy

Action Steps - Advocacy Advocacy Chapter Teams Advocacy 101 – Advocacy process, ideas for engagement Visits with local district offices Invite lawmakers to chapter meetings Chapter Political Action Committee Campaigns – Payroll Deduction, candy and bake sales PAC check presentations at chapter meetings

Chapter Advocacy in 2016 Chapters organized volunteers for key primary campaigns - CU Champion Rep. Dan Flynn won primary by 581 votes, 2% of all votes cast 12 chapters hosted candidate forums for state and federal-level campaigns 12 chapters exceeded their PAC fundraising goals via candy and bake sales Quarterly updates at chapter meetings on key races and legislative/regulatory issues

Advocacy at Chapter Meetings

Discussion

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