Why Rebel Yell? Brand Programs Consumer Target Point of Sale Items Award Winning, smooth wheated whiskey. Fasting growing Top 40 Brand! Rebel Yell: +127% growth over the past 5 years! Invented at what would later become the famous Stitzel-Weller distillery ‘Wheated’ mash bill provides smoother & sweeter finish Award-winning American whiskey that honors the rebel in all of us Why Rebel Yell? Brand Programs ‘Rebels & Records’ Program: February – April consumers will have a chance to win music themed prizes and the ultimate Rebel Yell private concert experience by submitting photos at rebelandrecords.com. Sponsorships + Sampling Nights: May – August Rebel Yell will be sponsoring key outdoor music festivals across the US. Additional sampling opportunities include on-premise vinyl themed Rebel Yell sampling nights. Consumer Target Point of Sale Items Display Bins Shelf Talkers Posters Case Cards Coasters Table Tents Glassware Bar/Rail Mats Tacker Signs Shakers Napkin Caddies Barrel Heads Flags Flask Males & Females Ages: 25-40 HHI: $55K+ Developing a taste for bourbon and prefer discovering new brands when possible Influencers in their social group Social lifestyle – does not want ‘mainstream’ Awards and Accolades SAN FRANCISCO WORLD SPIRITS COMPETITION: Rebel Yell 10YR Single Barrel: 2017 Double Gold Rebel Yell Original: 2016 & 2011 Double Gold Straight Rye Whiskey: 2016 Double Gold Source: NABCA 9L R12 2012 – 2016, Nielsen TTL US xAOC Liquor Latest 52w Ending 5.20.17