Promoting.

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Presentation transcript:

Promoting

DEVELOP ↓ PROMOTE DISTRIBUTE

What are the Four P’s of Marketing?

PRODUCT ►What are you selling to the customer? (goods, services, ideas)

What are Products? Goods: Car, Food, Home, and Clothes  Services: Hospital, TV Repair, Auto Mechanics, Carpet Cleaning, House Cleaning, Babysitting  Ideas: Internet, Training, Computers, Printed Materials, Inventions  

What Matters Most? 1. Features 2. Brand 3. Quality Level 4. Format/Packaging

Packaging

Place Locations Transport Coverage Inventory

PRICE List Price Discounts Allowances

Promotion ►Advertising, Public Relations, Direct Marketing, Social Media, Events  

What are some good advertisements you have seen? Advertising: The activity of attracting public attention to a product or business. What are some good advertisements you have seen?

Failures Colgate TV dinners Breakfast Mates Thirsty Dog Why fail? …infuse the water with flavors like crispy beef (for dogs) and tangy fish (for cats).

Failures Harley Davidson Cologne Crystal Pepsi

Your Promotion How are you going to promote your items? Design a logo/slogan. What look should it have? Create a promotion for your food item. Include: The number of tickets it will cost Name of your product Make it easy to read Eye catching designs, colors, etc.

Packaging What will your packaging look like? How are you going to present your food item? The rest of the hour is yours to create! 

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