Targeting Advertisers

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Presentation transcript:

Targeting Advertisers Make the Sale American companies outspend all their counterparts worldwide on advertising. These costs include developing the advertising campaigns and then placing the ads in various mass media outlets. Amy Hissom Donner and Blitzen Advertising 11/15/2018

How Can We Recruit Clients? Determine which companies spend the most money on Web-based advertising Create several advertising plans to present to these businesses Celebrities often promote products and services. Michael Jordan earned more than $30 million annually by endorsing products for General Motors, Nike, McDonalds, and other companies. Donner and Blitzen Advertising 11/15/2018

Who Are Today’s Advertisers? Donner and Blitzen Advertising 11/15/2018

What Steps Should We Take? Target the following industries Financial Automotive Computer Develop specific marketing plans Arrange on-site visits The automotive industry is the largest advertiser. General Motors has spent more than $2.2 billion annually. Dell and Gateway are the largest catalog marketers. 11/15/2018 Donner and Blitzen Advertising