Viewability & The Future of KBB.com Redesigns will occur on KBB.com across all properties, but viewability is only one of a select few determining factors. New designs will start with mobile in 2016, followed by our desktop Home Page. Aiding automotive shoppers and driving advertiser performance will still be top priorities. Testing Working with other measurement partners to better understand our site Custom Solutions Using our unique data and dedicated resources to achieve specific OEM objectives Current Performance KBB.com today performs above the industry average Priority Placement National OEM advertisers currently receive the best-performing offerings

KBB.com’s Design & Development Principles Guidelines KBB.com considers for upcoming redesigns and enhancements Keep OEM partners and their needs in mind from the beginning (e.g. viewability) Satisfy and delight the consumer Implement consistent ad behavior to eliminate confusion and subjectivity Integrate ads within or near engaging, relevant content