Business Communication

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Presentation transcript:

Business Communication MGM 3111 Distance Learning Program Faculty of Economics and Management Universiti Putra Malaysia

Unit 1 Organizational Communication Importance of business communication Communication process barriers listening Organizational documents Effective documents benefits costs criteria

Unit 2 Business Writing Criteria Audience analysis purposeful economical reader-oriented Audience analysis types adaptation

Unit 3 Writing Business Documents Phase 1 purpose audience identification message adaptation - reader benefit - you-attitude - simple language - non-bias language - positive emphasis - polite

Unit 4 Research, Organize and Compose Phase 2 research – sources of information (primary and secondary) organize – cluster, outline, pattern compose – impact, word choice, sentence structure, paragraph

Unit 5 Revise, Evaluate, Proof read Phase 3 revise - clear, conversational, concise, parallel proof read - spelling, grammar, number, punctuation, format evaluate - purpose achieved? - feedback - read aloud

Unit 6 Basic Business Message Patterns Direct request or inform message early elaborate or explain close positively Indirect begin with a neutral note provide justification close with a friendly note

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