Business Communication

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Presentation transcript:

Business Communication

What is communication? Source: https://www.mhmrcv.org/poc/view_index.php?idx=119&d=1&w=1&e=41255 Source: https://content.cambly.com/2016/08/28/topic-communication/

What is communication?

What is communication? “Communication is the process of transferring information and meaning between senders and receivers , using one or more, written, oral, visual or electronic media”. (Excellence in Business Communication, John V. Thill, Courtland L. Bovée)

The Communication Process http://thelearnershandbook.blogspot.co.uk/2015/06/what-i-say-isnt-always-what-you-hear.html

The Communication Process The Sender/Communicator

The Communication Process Encoding

The Communication Process The Medium

The Communication Process The Receiver

The Communication Process Decoding

The Communication Process Feedback / Response

Barriers in the Communication Noise distraction Competing messages Filters Channel breakdowns

Managerial Communication

Managerial Communication Communicator Audience Message Channel choice Culture

Communicatior Strategy Objectives Style Credibility

Communicator Strategy Objective General objective Action objectives Communication objective

Communicator Strategy Examples of objectives General Action Communication Increase customer base. Sign 20 new clients each month. As a result of this letter, the client will sign and return the contract. Increase the number of women hired. Hired 15 women by March 31, 2019. As a result of this meeting, we will come up with the strategy to accomplish our goal. As a result of this presentation, at least 10 women will sign up to interview with my company.

Communicator Strategy Style Tell/sell (you want the audience to learn from you) Tell (informing, explaining) Sell (persuading) Consult/join (you want to learn from the audience) Consult (collaborative, for example, a questionnaire) Join (brainstorming session)

Communicator Strategy Credibility Factors that affect credibility (French Raven, and Kotter) Rank (hirarchical power) Goodwill (personal relationship/”track record”) Expertise (knowledge, competence) Image (attractiveness, authenticity, sincerety) Common ground (common values, ideas, problems or needs)

Communicator Strategy Credibility Initial credibility Acquired credibility

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